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Sunday, November 8, 2009
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VOLUME 1
ISSUE 15
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Are you looking for a SCIP.Online article that you read a few weeks or months ago? The SCIP website now has an author and title index of all SCIP.online articles. The FYI section also has some new trial features: lists of articles, books, and press releases. Let me know if you would like to see these features continued in future issues.
If you are having problems with article links not working, I can switch you over to a plain text version. Each issue also contains a link to a PDF file of the entire issue, for easy printing.
Bonnie Hohhof, Editor bhohhof@scip.org
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CI challenges in Southeast Asia.
by Sean Freston
Conducting competitive intelligence outside your own country is more difficult in most situations. Different cultures require different approaches and methods. Southeast Asia is even more complicated for non-Southeast Asians because of ideological, cultural, and language differences. Sean Freston elaborates on the primary difficulties of conducting CI in Southeast Asia (Singapore, Vietnam, Cambodia, Laos, Myanmar/Burma, Malaysia, Indonesia, East Timor, Brunei Darussalam, Philippines, and Thailand).
[FULL STORY]
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CI and corporate strategy: a case study at SMI.
by Carter Warren
At First USA, CI is tightly integrated into corporate strategy. Top management uses the CI function to understand the different approaches that competitors take in the marketplace, what their decision makers’ are thinking, and how that strategy is articulated into action. In this article Carter Warren, executive vice-president and chief marketing office of First USA, provides an advance overview of her keynote presentation at SCIP's Sales and Marketing Intelligence Symposium. Her presentation also includes a competitor case study.
[FULL STORY]
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Harnessing the power of patents: using the Internet to research and analyze patent information.
by Cindy Poulos
Patents, which capture and protect a company's innovations, act as information currency in the current economy. New Internet-based tools and technologies simplify and streamline the research and analysis of competitors' patent information. Cindy Poulos provides a detailed overview of the competitive intelligence that you can gather from patents via the Internet. She reviews what you and your CI team can expect to gain from patent information, as well as the different services and technologies that can help you use it.
[FULL STORY]
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Small company CI: a case study.
by Danny Shirtz
CI is often viewed as primarily benefiting larger companies. In this detailed case study Daniel Shirtz reflects on how using CI technique, even in a small company, can help it increase sales to become a market leader, overcome competition, and find new suppliers. His ten implementation recommendations are also valid for CI efforts in companies of all sizes.
[FULL STORY]
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SCIP University: a new professional development program.
by Melanie Wing, Michael Reed
After taking a fresh look at our member's professional development needs, SCIP is creating a core curriculum for SCIP University, and will use a portal as the basis for all of SCIP's future educational programs. We are also establishing formal Communities of Practice, starting with competitive technical intelligence, sales and marketing intelligence, and strategic intelligence. Additionally, CIP is creating a members-only online learning environment that includes e-learning modules, webinars, hot topic discussions, mini training sessions and a collection of best practices and highlights from previous educational programs.
[FULL STORY]
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Public relations, communications, and CI.
by Ron Penoyer
Public relations and corporate communications professionals can use competitive intelligence to enhance the effectiveness of their communications activities and ensure the positive impact of those activities on the financial performance of the firm. Ron Penoyer provides a general understanding of the current use of CI in the public relations profession, reviews a recent survey on CI among PR practitioners, and discusses how CI can support their need for rapid access to accurate competitive information on a daily basis.
[FULL STORY]
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European growth of competitive intelligence.
by Matthew Blagg
CI in Europe is still at an early development phase, but there are definite signs that recognition and adoption are growing. Half the battle in growing CI acceptance is building awareness of CI as a discipline. Sheila Chaiban looks at CI from a European perspective, providing an overview of conflicting definitions, levels of awareness, and future challenges to integration and implementation.
[FULL STORY]
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Fletcher/CSI Foundation's CI writing award.
by Liz Schick
Fletcher/CSI developed the Competitive Intelligence Writing Awards as an incentive to encourage both people who are new to CI and have fresh ideas, and seasoned practitioners to share their knowledge base with the community as a whole. Mark Johnson, winner of last year's award, reflects on his experience and the professional and personal awards of participation.
[FULL STORY]
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FYI: new and noteworthy.
by Bonnie Hohhof
- Articles of interest.
- Books of interest.
- Press releases.
- Trade show tips.
[FULL STORY]
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PDF NOTE: If you have trouble downloading the PDF version, you may need to scroll through the entire PDF issue online before saving it.
Permission to reprint a specific scip.online article is granted if:
1) the reprint specifically identifies scip.online as the source and
2) the reprint includes a link to the SCIP website www.scip.org.
For online posting permission, please contact bhohhof@scip.org.
Copyright 2003 Society of Competitive Intelligence Professionals www.scip.org.
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