Newsletter

Friday, February 10, 2012 VOLUME 1 ISSUE 8  

In This Issue
KITs revisited: their use and problems.
Business ecology 2: the ant's view.
Competitor targeting: an interview with Ian Gordon.
CI professionals in the next economy.
Choose your words carefully: vocabulary control.
Managing risk with online solutions.
Analyzing micro and macro market conditions.
Products and services.
FYI: new and noteworthy.

Every once in a while, as I'm scanning the internet for CI material, I come across a site that stands out from the ordinary. Kartoo (www.kartoo.com) is a new internet meta-search program whose visual representation of search results is one of the most attractive and innovative I've ever seen. It rates a 10 on the 'cool' scale.

It's often difficult to find measurements on how CI affects the success of a company. PriceWaterhouseCoopers released a study last month that shows a positive relationship between how much a company values competitive intelligence and how successful it is. www.barometersurveys.com/pr/tb020327.html

Bonnie Hohhof, Editor
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KITs revisited: their use and problems.
by Jan Herring

The Key Intelligence Topics (KITs) needs identification process has become the basic tool CI professionals use to define their organization's primary intelligence requirements and plan the operations necessary to produce the intelligence that meet those needs. However, KITs are not simple to implement or use.  There are several operational problems and an apparent misunderstanding of their role. Here are the most common ones.
[FULL STORY]
 

Business ecology 2: the ant's view.
by Kai Goerlich

Humans globalize on a grand scale: animals, plants, businesses, sports, holidays, and ideas. But we simply do what nature has done for eons. We speed things up by destroying ecosystems, making them vulnerable to invasions, and by introducing foreign species. Using a business ecology approach, we can begin to understand why companies successfully globalize, merge, and takeover.
[FULL STORY]
 

Competitor targeting: an interview with Ian Gordon.
by Bonnie Hohhof

Ian Gordon is author of the new book Competitor Targeting: Winning the Battle for Market and Customer Share, published by John Wiley Sons. Competitor Targetingdescribes a way to integrate CI with CRM by focusing on winning each customer. The book also discusses competitive strategies at the industry level and for the marketplace. In this interview Ian talks about this book’s development, focus, and value to CI practitioners.
[FULL STORY]
 

CI professionals in the next economy.
by John Nolan

Internal as well as external events have created an increased awareness of the need for greater and more effective information protection. There is also a corresponding role question: “Whose job is it anyway?” A hallmark of more sophisticated and mature CI departments is a broader suite of professional services, which include educating their network members about the signals that indicate a competitor is targeting their company as sources of information.
[FULL STORY]
 

Choose your words carefully: vocabulary control.
by Vernon Prior

The essence of information storage and retrieval is to find ways of connecting the indexer and the searcher, whether the process is manual or automatic. There are several approaches to achieving this meeting of the minds. But it is necessary to state (yet again) that the emphasis must be on people, not on technology.
[FULL STORY]
 

Managing risk with online solutions.
by Alison Bourey, Eric Lutsch

In our volatile economy, the stakes are high for choosing wisely when venturing into agreements with vendors, customers, and potential partners. How does a company effectively conduct due diligence on an alliance to ensure that the financials are good, that the leadership is sound, or that high-stakes lawsuits are not lurking in the background? Risk management is the use of information to proactively or retroactively reduce the loss of a company, entity, or an individual.
[FULL STORY]
 

Analyzing micro and macro market conditions.
by Kim Burkhardt

CI professionals provide value by analyzing a complex system of environmental micro and macro market conditions which affect a firm’s overall competitiveness and market strategy. Integrating both levels of market activity into market analysis and analyzing various cyclical trends support a cohesive market planning strategy. We best support our firms or clients through a continued study of market conditions and competitive industry dynamics.
[FULL STORY]
 

Products and services.
This is the second installment of service and product descriptions of vendors who exhibited at the SCIP annual conference. Highlighted are:
  • ARS WOWWW
  • BOLT International
  • Cipher Systems
  • Financial Times Corporate Services
  • Intelliseek
  • Proactive Worldwide.

[FULL STORY]
 

FYI: new and noteworthy.
  • SCIP's 'Intelligence Corporation' symposium in Chicago offers speakers and topics of interest to non-financial analysts. The early bird discount is good until May 17.
  • Richard Horowitz wrote a rebuttal to CIO Magazine's "Industrial Spy" article about the relationship of EEA and CI.
  • Cipher Systems is offering a new web-based course on 'Protecting Your Competitive Advantage.'
  • Chapters continue to be active, hosting several meetings this month.
  • And, for something different, FletcherCIS is seeking riders for its MS bike team on a two-day tour of Northern Vermont.

[FULL STORY]
 
Copyright 2002  Society of Competitive Intelligence Professionals.

Permission to reprint any SCIP.online article is granted if 1) the reprint specifically identifies SCIP.online as the source and 2) the reprint includes a link to the SCIP website www.scip.org.

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