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Friday, February 10, 2012
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ISSUE 53
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Sales and Marketing Intelligence
SCIP and the Institute for International Research (IIR) have teamed up to present Sales and Marketing Intelligence (SMI) from July 14-16, 2004 at the Millennium Knickerbocker Hotel, Chicago, IL. There you will learn how to
- Define and individualize your own intelligence path – sales, marketing, or both
- Identify, harvest, and implement intelligence for bottom line results
- Use intelligence for validation of return on marketing investment
- Use intelligence to shorten the sales cycle and competitively position your bid
- Compete effectively using high-impact competitive intelligence programs
A key speaker is Neil Rackham, Former Chairman, Huthwaite, Inc. and Author of Spin Selling and Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value.
Additional speakers include:
- Jenny Fisher, VP and Director, Corporate Intelligence, Motorola, Inc.
- Melanie Wing, First VP, Marketing Strategy, Bank One Card Services and President, SCIP Board of Directors
- Joel E. Urbany, Professor, Dept. of Marketing, University of Notre Dame, Mendoza College of Business
If you are involved with sales or marketing, then this program can’t be missed. Learn how CI can improve your sales and marketing activities. This intense two-day workshop is taught by some of the greatest minds in marketing and CI.
Make plans to travel to Chicago to participate in the SCIP/IIR Summer Learning Program. The Strategic Planning CI (SPCI) program precedes SMI, so you can enjoy an entire week of exciting professional development programs and save over $550 in registration fees.
For further information and registration, please call +1.888.670.8200, send an email, or visit the website.
[PRINTER FRIENDLY VERSION]
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