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Wednesday, November 25, 2009
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ISSUE 53
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Call for Papers
JCIM SPECIAL ISSUE on the COMPETITIVE INTELLIGENCE - MARKETING INTERFACE
Publication Date: Spring 2005, Sheila Wright swmar@dmu.ac.uk
The Journal of Competitive Intelligence & Management (JCIM) is inviting submissions for a special issue which will concentrate on the CI-Marketing interface. Thought provoking and stimulating articles are especially welcome. The current issue of JCIM as well as instructions for prospective authors can be found on http://www.scip.org/jcim.asp.
A double-blind refereed journal published by SCIP, JCIM’s influence extends beyond the 5000 members of CI professionals to a global audience, all of whom combine intelligence, information, and insight to improve their decision-making.
TOPIC FOCUS FOR SPECIAL ISSUE
The potential for CI to inform and influence marketing decisions is increasing. In a large number of organizations, it is the marketing department which carries responsibility for critical activities such as customer management, product/service offerings, pricing, promotion, distribution strategies, portfolio management, competitor profiling and the identification of critical success factors to name a few. Typically, marketing managers are charged with trying to answer the question “what do we have to do to achieve sustainable competitive advantage?”
JCIM wishes to draw attention to the crucial contribution which CI makes to this process. Decisions generally fall under two banners: strategic and operational. Potential subject matter could embrace:
CI For Strategic Insight
- How CI can inform marketing strategy development
- The role of CI in product portfolio decisions
- Using CI to gauge competitor dynamics
- The importance of CI in market entry and/or exit decisions
- The roles of CI and marketing leaders in developing strategic collaborations
CI for Operational Excellence
- The role of distributors, agents, and retailers in the CI mission
- Authenticating CI and marketing intelligence data
- Processes for acquiring CI from customers
- Best or demonstrated practices for managing CI outputs in marketing activities
The list is not exhaustive and authors are welcome to submit articles outside of these areas so long as all submissions have, at their core, the interface issues between CI and marketing discipline activities. Prospective authors are welcome to contact the Guest Editor for this JCIM Special Issue, for advice and guidance on the suitability of a proposal.
Closing date for submission 30th July 2004.
Please submit by both hard copy and electronic means:
Electronic: as an attachment in Microsoft Word
Hard copy: to the address given below with a 3.5” disc or CD-ROM.
All material for publication consideration should be addressed to:-- Sheila Wright, Guest Editor - JCIM
Room BH 1.12, Leicester Business School, De Montfort University
Leicester LE1 9BH United Kingdom
E-mail: swmar@dmu.ac.uk
[PRINTER FRIENDLY VERSION]
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