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Thursday, November 26, 2009
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ISSUE 31
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Practical professional development.
Are you at the peak of your professional power? Can you demonstrate the value of intelligence for your organization? If you can't answer yes to these questions, then it's time to sign up for SCIP's Summer Symposia, today.
This Summer Symposia is going to be a truly exceptional peer-driven learning experience. You will work in a challenging group environment, leveraging the knowledge of your peers and guided by industry experts. This is your key opportunity to really learn how to leverage intelligence for organizational effectiveness.
Sales and Marketing Intelligence Symposium, June 9-10, 2003.
This symposium will increase your CI program’s odds for success by providing you with techniques to embed CI and market research into your new product development process. In this highly interactive seminar, four experts (from the fields of marketing, market research, new product development, advertising and CI) will walk you through a real life example of how CI can become your company's strategic weapon, revealing insights that optimize and maximize your new product introductions.
From developing strategy to product features, benefits, positioning, messaging, sales strategy and tactics, you'll learn first hand from Kay Keenan (Growth Consulting), Joan Bassett (Bankone), Diane Ray (Innovation Focus) and Chuck Husak (August Lang & Husak), as to when and how CI can help stack the deck in your favor.
Strategy and Planning Intelligence, June 11-12, 2003
This second symposia emphasizes the importance of CI within the strategic planning process. This innovative two day symposia will teach you how to improve the quality of your company's strategic planning efforts. Topics covered include CI methods for strategic planning success, the use of intelligence in strategic flexibility, continuous scenarios and strategic early warning, and CI and strategy as the catalyst for organizational change.
Michael Raynor (SCIP03 Anaheim keynote speaker), Wayne Rosenkrans (AstraZeneca), Ken Sawka (Deloitte), and David Gibson (Kaiser Associates) will help you learn how to:
- position CI as a key component of strategic planning,
- articulate the improvements the planning function can realize by systematically incorporating CI, and
- ultimately track the contribution that CI makes to the planning effort.
The end result is creating an environment where CI has a seat at the strategic planning table.
Intelligence Dissemination and Knowledge Management, June 13-14, 2003
The third symposia of the series will teach you how to increase the effectiveness of intelligence dissemination within your company, as well as how to create and sustain a culture of competitive intelligence. The key to organizational success often depends on the CI team's ability to establish real dialogue with peers and leaders.
How you present and distribute valuable CI insights is as important as developing them in the first place. This Symposia explores intelligence dissemination and knowledge management on both personal and organizational levels, giving CI practitioners a new toolkit for communicating insights. Topics covered include:
- Managing the message: communicating intelligence that makes a difference.
- Knowing what you need to know: needs analysis.
- Information flow through organizations.
- Intelligence into the hands that matter.
Michael Sperger (IBM), Steve Barth (KM magazine), David Kalinowski (Proactive Worldwide), and Martin Kormanik (O.D. Systems) will provide a strategic framework for improving the way your management draws on insights from your CI team. After attending this seminar, you will improve your ability to focus your intelligence efforts on the people and issues where they can deliver the most value.
After reading all of this, don't you want to sign up today? Get online and reserve your spot to attend the most practical professional development experience of the summer. After attending one, two or all three symposia, you will be able to answer 'yes' to the questions at the beginning of this article.
Don't delay, sign up today! Remember, if you sign up for more than one session the savings are significant: $795 (one), $1,395 (two); and $1,895 (three). This includes all course materials and meals (breakfast, lunch, refreshment breaks, and dinner).
copyright 2003 Society of Competitive Intelligence Professionals
scip.online, issue 31, May 8, 2003
[PRINTER FRIENDLY VERSION]
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