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Friday, February 10, 2012 VOLUME 1 ISSUE 11  
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Mergers, acquisitions, and alliances in the New Economy.
The importance of non-financial information in the due diligence process.
Policy Futures’ workshop.
The REAL business of doing Business Intelligence.
Counting chickens: Tyson Foods' acquisition of IBP.
Survive then thrive: opportunities to focus on profitable growth.
100 ways to bury your competitors: linking intelligence and strategy.
Smart business environmental analysis.
A systematic approach to unsystematic societies: facilitating strategic planning.

Listen to what they tell you: competitor profiling from advertising analysis.



Mergers, acquisitions and alliances in the new economy.
Scot Draughon, Draughton Professional Association.

The recent Napster bankruptcy filing illustrates the challenges of integrating disruptive technologies into traditional business models. In evaluating targets for merger, acquisition, and strategic alliance, how can the take-over company evaluate a partner’s ability to integrate disruptive technologies and contribute to successful business models?

This presentation examine this question by defining the application of disruptive technologies to “brick and mortar” business models and outlining the management challenges. It will also outline management techniques for addressing these challenges. This part of the discussion will allow participants to derive a checklist of characteristics to evaluate take over targets.
 
Participants will enjoy a lively discussion of stories illustrating these points and walk away with a solid understanding of the nature of the due diligence challenges in evaluating partners for strategic alliance in the New Economy.
 
 
 
The importance of non-financial information in the due diligence process.
Arthur Weiss, AWARE.
 
The battle waged between Carly Fiorina and Walter Hewlett over the fate of the Compaq-Hewlett Packard merger showed the world how important people factors are in M&A decisions. However attractive the apparent synergies and finances appear to be, the success or failure of a merger will depend on the people involved.
 
I am not an oracle, and will not make any predictions on whether the Hewlett-Packard/Compaq merger will ultimately turn into a dream or a nightmare. One thing I can say, however, is that: success will not rest on financial factors. It is the people and other non-financial issues and how these are handled – culture, management approach, employee and customer support, which will determine the future. These are areas where CI professionals can help in the M&A process, through their experience in collecting such intelligence on all types of companies.
 
The Importance of Non-Financial Information in the Due Diligence Processwill address some of these issues, and look at how CI can be used to help build understanding of such non-financial factors, that ultimately will lead to the success or failure for many M&A type decisions.
 

 
Policy Futures’ workshop.
Stanley Feder and Alan Schwartz, PolicyFutures LLC.

You’ve probably noticed how much government regulations and policies affect the way you do business and your bottom line. Federal, state, and local taxes; labor and environmental regulations; international trade agreements; anti-trust decisions; and even the cost of fuel affect you, your customers, suppliers, and your competition. Wouldn’t you be better able to manage your business if you were able to forecast whether and how much policies that affect your business will change? Our workshop will introduce you to a method for assessing policy risk and forecasting how much policy will change when new legislation is proposed, after elections, or as the result of your or your competition’s lobbying efforts.
 
 

The REAL business of doing Business Intelligence.
Joe Goldberg, Motorola

If you put five business intelligence (BI) experts into a room and ask each of them to give one definition of what it is they do, you will get at least 10 different answers. This can't be good. Questions are sure to fly and a debate will unquestionably ensue! Should your efforts be focused or should they try to be all encompassing: financial, strategic, tactical, counterintelligence, sales force support, technical, marketing, acquisitions, mergers, alliances? Should the efforts of your BI unit work for a few senior executives, or for the many constituents who have day-to-day intelligence needs: middle management decision makers, sales pros, and those in the general work populace? We will have more than five experts in our room and significantly more opinions. Let the discussion begin! We will examine the current trends and issues in BI, and how you might place them in a framework that will provide your organization the greatest return on your BI investment dollars.


 
Counting chickens: Tyson Foods' acquisition of IBP.
Linda Butterfield and Michael Fellner, Kroll Associates,
 
When Tyson Foods, the largest chicken producer in the US, faced slowing profit growth, the company bid to merge with IBP, a leading beef producer. Once combined, the new Tyson would have become the nation's largest beef and chicken producer. The senior management of both companies believed a merger was a great strategic and financial decision. But instead of taking the market by storm, Tyson ended up taking IBP to court. Tyson had serious concerns about IBP's financial health and called off its bid. How would CI have helped Tyson decision-makers avoid this situation? Where were the skeletons in IBP's closet hidden?



Survive then thrive: opportunities to focus on profitable growth.
Marty Palka, Cisco.

The goal is simple-Survive the tough times, and thrive in the good times. It’s an ongoing process of tweaking successful strategies and purging the losing ones. Now is your company’s best opportunity to focus on profitable growth. The value of your CI insights have increased by an order of magnitude. Cisco Systems has experienced challenging periods a few times in its history-most recently going from annual sales growth of 70% to a trifling -4% in just 45 days. Our strategy is to increase employee productivity, with 50% of the gains coming from better processes and techniques, and 50% of the gains from better e-business applications. We will discuss the challenges of Cisco’s changing business model, and the new opportunities that have come as a result of these efforts. 

 
100 ways to bury your competitors: linking intelligence and strategy.
Brooke Aker, Cipher Systems.
 
Cipher Systems has undertaken a two-year research project to understand the use of intelligence in a strategy and operational context. The research to date suggests that creativity in the use of intelligence often is the key to effective strategic action. This session presents our findings and how they may be applied to any organization. The focus of this program will be on the following key topics:

  • A typology of intelligence-based strategic actions;
  • Differences among industry groups for strategic actions;
  • An understanding of the scope of available strategic actions given the typology of competitive conditions; and
  • Learning through stories - success lessons from the field.
 
Smart business environmental analysis.
Richard Smart, Pfizer Ltd.


Business environmental analysis is invaluable as part of your strategic planning initiatives. Pfizer, a leading pharmaceutical company, has developed an effective process for scanning the external business environment using multi-discipline teams to deliver a series of ‘intelligence products.’ These processes include the use of STEPPLE analysis, SODA and Rich Pictures. These techniques, and our discussion will be invaluable to senior managers who are developing strategic plans for small or large companies. 
 

A systematic approach to unsystematic societies: facilitating strategic planning.
Viktor Maney, MM Consult Ltd.


In late 1999, the World Bank sought analysis on the privatization of 280 large enterprises in Bulgaria. The assignment required building a team of experts under tremendous time and budget constraints, and dealing with non-collaborative state officials. Our team needed to: (a) identify the sources of relevant and reliable information; (b) systematically gather, group and validate the largely unsystematic information; and (c) apply conventional approaches in analyzing the data in order to communicate it to the beneficiaries. We will discuss how the innovative use of CI techniques resulted in key recommendations that initiated a set of regulatory changes and facilitated the strategic planning of the multilateral agency. The approach successfully implemented a conceptualized framework of analytical skills in a chaotic environment. 
 

 

Listen to what they tell you: competitor profiling from advertising analysis.
Kip Cassino, Knight Rider

Advertising is the primary component of marketing programs for many businesses. From another perspective, it’s how these entities tell us what they are doing, or what they hope to do. Small businesses tend to advertise like immediate neighbors. Larger organizations advertise like peers. An organization’s advertising profile, when linked to easily obtainable data (employee counts and standard annual report statistics) can yield a surprising amount of useful, current information - not only about financial health, but also about current and future marketing/financial strategy. Financial profiles built from augmented advertising data can add another powerful weapon to a CI professional’s arsenal.
 
 
 
Copyright 2002 Society of Competitive Intelligence Professionals.

SCIP.online, volume 1 issue 11, June 18, 2002.

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