While many automotive brands equate being the biggest to being the best, Scion understands that it’s about quality as much as quantity.
As an alternative to larger mainstream car brands, Scion proclaims, “We know that we are not the biggest and we don't want to be.” That’s why when today’s new-car buyers want something personal and polished, they turn to Scion.
It all started when a group of great minds recognized that the industry was fraught with boring vehicles. They felt that quality cars should not only be affordable, the cars should also offer style, safety and room for customization. In addition, they sought to revolutionize the car shopping process by attempting to eliminate the hassle of haggling. Now internationally known as Scion, the group has remained committed to its initial mission, and Scion owners enjoy the luxury of having a car that feels – and drives – like it was designed and engineered just for them.
Parent company Toyota has given Scion the freedom to expand this vision. Currently, “Scion is a team of about 20 individuals with a drive for delivering what people want, and dedication to the fun-loving and creative side of all of us.” In addition to boasting a talented team of auto experts, the automaker collaborates with up-and-coming artists, musicians and designers to discover new innovations and trends.
Scion drivers understand that since their cars were built with passion, the driving experience is unsurprisingly, and undeniably, inspiring. As Scion continues to evolve, it’ll always retain the smallness that has helped make it a success.
Stop by and experience the uniqueness for yourself.