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January 2012
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CONTENTS
Now on DriveLiveTV: The 2012 Hyundai Sonata Hybrid
Hyundai Steals the SEMA Show
Make Room in the Trophy Case
Hyundai is on Top Again
Career Opportunities
Decoding Color Blindness
Two is One Too Many
Discover Campus Culture on the Gulf Coast
Get High-Tech While Working Out
Vehicle Profile: The 2012 Hyundai Veloster
Vehicle Profile: The 2012 Hyundai Veracruz
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Make Room in the Trophy Case
Hyundai tops brand loyalty in Kelley Blue Book.

The people who build Hyundai automobiles are faithful to the ideals of safety, design and quality. That’s how they developed Hyundai’s Electronic Stability Control system – stability control systems have been proven to reduce crashes and fatalities by as much as 43 percent – and that’s how they have created dynamic, fluid designs that are both highly intuitive and incredibly comfortable. It’s also why Hyundai continues to invest millions in building assembly plants and teams of dedicated people who are thoroughly uncompromising when it comes to quality.
 
When you remain faithful to these ideals, you end up with the best cars money can buy—as well as the greatest customer loyalty.
 
According to Kelley Blue Book, the respected automotive research and valuation source, Hyundai is now number one in auto brand loyalty among shoppers at kbb.com—surpassing Honda and even Toyota. In the measuring period, Hyundai owners who shopped for new models within the brand increased 10.4 percent to 56.3 percent.
 
Perennial leader Toyota fell to third place, at 53.3 percent, and Honda retained its second-place spot with 55.8 percent.
 
At the same time, the Hyundai Sonata claimed the number five spot on the kbb.com “Top 10 Most-Researched New Vehicles” list. The only vehicles ahead of it were the Toyota Camry and the Honda Accord, Civic and CR-V models.
 
What is more, according to Kelley Blue Book Values, Hyundai values increased two percent month-over-month, compared to an increase of only 0.3 percent for the rest of the car segment.
 
"Hyundai is clearly benefiting from 'a perfect storm'—a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson while Honda's mainstream vehicles like the CR-V and Accord are a bit stale in the marketplace and Toyota is experiencing a huge consumer perception crisis," said James Bell, Executive Market Analyst for Kelley Blue Book's kbb.com. 
 
In the Kelley Blue Book 2011/2012 Compact Sedan Comparison Test, which rated vehicles on interior, exterior, performance, comfort/convenience and value, the 2011 Hyundai Elantra came out in the number one spot, scoring 7.5 out of a possible 10, tying the Honda Civic, and beating back challenges by the Chevrolet Cruze and the Ford Focus.
 
To learn more about Hyundai Kelley Blue Book ratings, visit www.kbb.com; to learn more about all the newest Hyundai models, visit www.hyundaiusa.com.

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