Rohrich Cadillac Chronicles
January 2012
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CONTENTS
Now on DriveLiveTV: Cadillac - Focus on Interior Design
Cadillac Debuts CUE in Select 2012 Models
Meet the Cadillac Designers
Decoding Color Blindness
Two is One Too Many
Tackling Winter Home Improvement Projects
Vehicle Comparison: The 2012 Cadillac CTS Coupe vs. the 2012 Mercedes-Benz E350 Coupe
Vehicle Profile: The 2012 Cadillac Escalade Platinum Edition
Car Care: Using Genuine Replacement Parts
We Are Moving & Improving!
2012 Red CARpet Charity Preview Gala
Animal Friends
Alignment Special
Blue Coral Special
Coolant System Special
Free Battery Test
Free Safety Inspection
Oil Change Special
Synthetic Oil Special
Wiper Blades Special
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We Are Moving & Improving!
Our building is being replaced after 74 years at our present location.

The New Rohrich Cadillac
We are temporarily moving our Sales and Service ½ mile south to 2676 West Liberty Avenue as we upgrade our dealership in order to bring you a First-Class experience.

[FULL STORY]
 

Now on DriveLiveTV: Cadillac - Focus on Interior Design

From it’s roots, planted in the early 1900’s, Cadillac has been pushing limits and setting standards in the process. While good looks and advanced engineering are paramount, it’s where you spend most of your time -- inside the car -- that completes the driving experience.
[FULL STORY]
 
Vehicle Comparison: The 2012 Cadillac CTS Coupe vs. the 2012 Mercedes-Benz E350 Coupe
A test of performance is a testament to Cadillac engineering.

Photo: 2012 Cadillac CTS Coupe
After the 2012 Cadillac CTS Coupe was painstakingly performance-tested at Germany’s famed Nürburgring track, you’d think Mercedes would’ve seen it coming. Yet, the bold American still manages to surprise and surpass the Benz in every category.
[FULL STORY]
 
Vehicle Profile: The 2012 Cadillac Escalade Platinum Edition
Not to sound like a broken record, but the Escalade’s gone Platinum.

Photo: 2012 Cadillac Escalade Platinum Edition
The top model of the world’s most iconic luxury sport utility vehicle could go by no other name. Along with nearly every conceivable luxury amenity standard, the 2012 Cadillac Escalade Platinum Edition features the brand’s most advanced and innovative styling, performance and refinement yet.
[FULL STORY]
 

Decoding Color Blindness
Learn the fact and fiction behind this vision deficiency.

Photo: Decoding Color Blindness
Color vision deficiency, often referred to as color blindness, is often a misunderstood condition. This is partially because there are several different causes of color blindness, as well as a variety of ways the condition develops. Is it true that only males are at risk? Are people born with color blindness? Read on to find out what is fact and what is fiction:
[FULL STORY]
 

Two is One Too Many
Sequels that thankfully never happened.

Photo: Two is One Too Many
Some of the worst films ever made are, in fact, sequels to some of the best films ever made. While some have gotten it right (Godfather II, anyone?), many more have left people longing for the originals. Luckily, some studio executives had the wherewithal to put the kibosh on these prospective sequels.
[FULL STORY]
 
2012 Red CARpet Charity Preview Gala
February 16, 2012 at Pittsburgh Convention Center

Auto Show Charity Preview
Join Mario and Nathalie Lemieux....and The Greater Pittsburgh Automobile Dealers Foundation for the Red CARpet Charity Preview Gala, a preview of the International Auto Show.

[FULL STORY]
 
Animal Friends
Charlotte, a ten pound black domestic short hair, lost her home when her old owners lost theirs and had to move to one that did not allow pets.


At four years old this was a rather tough hand to be dealt, but she’s doing her best to adjust to what is hopefully a very short residence here at Animal Friends.

[FULL STORY]
 

Car Care: Using Genuine Replacement Parts
The right part makes all the difference.

Photo: Using Genuine Replacement Parts
It takes hundreds of thousands of man-hours and several years of design, engineering and testing work to bring a new car, truck, SUV or crossover to the market. With so much work going into developing and integrating every component of a new vehicle, and as one of the most expensive pieces of equipment most people own, it really doesn’t make sense to install replacement parts of dubious origin.
[FULL STORY]
 

Cadillac Debuts CUE in Select 2012 Models
The automaker’s in-vehicle system brings infotainment to your fingertips.

Photo: Cadillac Debuts CUE in Select 2012 Models
In 2008, Cadillac designers drove with 32 consumers for six months to study driver habits. After years of collecting data and collaborating with engineers, the CUE has finally arrived. Short for “Cadillac User Experience,” CUE is an innovative information and entertainment system that offers both the “simple user” and the “super user” customized, intuitive in-vehicle connectivity. CUE makes its debut in the 2012 XTS and ATS sedans and SRX luxury crossover, and promises to transform the world of auto technology.
[FULL STORY]
 
Meet the Cadillac Designers
Get inside the minds of the automaker’s top innovators with these web videos.

Photo: Meet the Cadillac Designers
The power and sophistication that Cadillac drivers feel from behind the wheel stretches far beyond horsepower. The automaker’s team of talented designers understands that every material, shape and color contributes to the overall Cadillac experience. There’s no detail on their vehicles that slips through the cracks; even if it means years of painstaking research and experimentation, the designers won’t rest until they reach perfection. On Cadillac’s website, you can now meet a few of the visionaries who help create the cars you love to drive.
[FULL STORY]
 
Tackling Winter Home Improvement Projects
Useful tips help simplify any household project.

Photo: Tackling Winter Home Improvement Projects
With the winter season in full swing and the cooler temperatures keeping people indoors more, now is the perfect opportunity to tackle those home improvement projects you’ve been putting off. Some ideas from well-known sources will help you take your project from start to finish.
[FULL STORY]
 
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