Lexus Driver Wins the Ultimate Race
Inspiration from the scorched ground.
On June 6, Joe Bacal achieved a dream and scored a first for Lexus. He won his class in the grueling Tecate SCORE Baja 500 desert race in Ensenada, Mexico driving a specially prepared Lexus LX 570 luxury utility vehicle. That victory paled in comparison to the one Bacal achieved before it – beating cancer.
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Lexus Expands Use of Eco Plastic
Graduating to a better environmental solution.
In the opening scene of the classic 1967 movie The Graduate, Benjamin Braddock (Dustin Hoffman) receives unsolicited career advice from a family friend, Mr. McGuire, who simply says, “Plastics. There’s a great future in plastics.” If there’s a remake in the works (and there may be), Mr. McGuire might instead say, “Eco plastics.”
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Lexus Drivers to be Well “Enformed”
Personalize your drive with Lexus’ Enform™ with Safety Connect™ system.
This fall, the Lexus driving experience is set to become even more involving. For the first time, the Lexus Enform™ with Safety Connect™ system, an intuitive navigation-based system, will be installed into some of Lexus’ newest vehicles. Enform’s never-before-seen combination of security, convenience and technology brings a whole new level of personalization to the company’s luxury lineage.
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