Colonial Saw

"Outlook did not handle sales functionality such as forecasting and analysis, and it did not handle technical and customer support activities as well as GoldMine. What we needed was a CRM system like GoldMine that was built for workgroups rather than individuals." -David Rakauskas , Vice President Customer Profile Based in Kingston, Massachusetts, Colonial Saw www.csaw.com is a 50-year-old vendor of precision machine tools for the wood products and metal-working industries. Their customers manufacture cutting tools, knives or saws; operate sharpening shops; or manage in-house tool service facilities. They all depend on Colonial Saw to provide state-of-the-art technology and service to stay competitive. Business Need Rapid growth in the late 90's, which saw annual sales more than double from $5 million to $12 million, was outstripping Colonial Saw's capacity to keep up with customer demands and deliver top-rate service. A big part of the problem was that too much valuable customer information was falling through the cracks. Information such as sales leads, equipment quotes, and service status reports -- the lifeblood of any business -- wasn't being put into useful form and acted upon.