Marketing spent the money!

Sales spent the time!

Where are the orders?

Following is a typical scenario from the marketing department.

We “Spent the money” on a terrific brand awareness and preference campaign, lots of print advertising, new literature, a few trade shows, some PR, direct mail and the Internet.  It generated a bunch of great sales leads that we immediately turned over to the sales department to convert to new business.  We did our job, now they have to do theirs.

All while this is the typical scenario from the sales department.

We “Spent the time” trying to follow up the leads from marketing, but most of them are lousy.  We don’t have time to chase after all the leads.  Do you want us doing that or selling?  We have customers to call on and to take care of.  

It is probably happening in your company too, and when management asks, “Where are the orders” it develops a chasm between marketing and sales due to competing views of the market, different objectives and contradicting priorities between these two critical departments.

This typical scenario is wasting a lot of your company’s money unnecessarily.

Marketing and sales clearly are not on the same page as to strategy, tactics and expected results.  Today, they have to be, as business slow down also brutally exposes poor departmental performance and dysfunction.  Everyone is losing in this typical “we have always done it that way” scenario.  It is time for a change to a cost effective solution to this serious problem. 

Designed by Sales…for Sales…

If you are interested information on an outsource service that bridges the chasm between marketing and sales with a service that responds to sales leads, qualifies them and turns the names of ready buyers over to your sales force within minutes, call 847-251-3327.