AlumnInsider
October 2009  
Home
Stories this Issue
Pep Rallies to Fire Up Football Faithful
Decathlon in D.C.—Let the Sun Shine
24 Remarkable Penn Staters
The Inside Scoop on Ben & Jerry’s
Will the Real JoePa Please Stand Up?
Grape Jelly, Streaking and Ma Bell
Alumni Embrace Directory Connection
Sam & Kate + Eight and Penn State?
Show Tunes in Chicago
Kentucky Derby, Masters Tours Added
Short-Term Medical Insurance
Penn State News
State of the University Address now online
Student journalists covering G-20 summit
Researchers study thunderstorm-stressed dogs
Expert says could be awesome year for fall foliage
Libraries give away Paterno bookmarks
Still Life: Company creating digital image of shrine
Engineers measure crowd noise at Iowa-Penn State game
Sports News
Penn State vs. Illinois Game Notes
Wilson, Dorton Earn Weekly Volleyball Honors
Hertzog Honored as Big Ten Men's Soccer Offensive Player of the Week
DeChellis joins ACS in calling for action on Capitol Hill
Washington's Whoopsters Kids Club Applications Available
Video: Go behind the scenes with Beaver Stadium's scoreboard crew
Helpful Links
Penn State Alumni Association
Affiliate Groups
Penn State University
Penn State Live
The Alumni Store @ Penn State
Previous Issues
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
Unsubscribe

Remove
The Inside Scoop on Ben & Jerry’s

Article related photo.Yep, the Penn State folklore is true. Ben & Jerry’s got its start at Penn State through a $5 correspondence course on ice cream making. Founder Jerry Greenfield gave the inside scoop on the business during a recent lecture at Penn State Altoona.

After completing the Penn State correspondence course on ice cream making in 1978, Jerry Greenfield and friend Ben Cohen opened Ben & Jerry’s Homemade Ice Cream Scoop Shop in an old gas station in downtown Burlington, Vt. Two years later, the pair upgraded their digs to an old spool and bobbin mill and began packing their ice cream in pints. Today, Ben & Jerry’s is a producer of specialty ice cream with 64 flavors available in 31 countries. The company now has almost 200 franchised shops.

Article related photo.It wasn’t always an easy road from the shop in the former gas station to today’s successful ice cream business. Greenfield spoke about some of the roadblocks to success, including balancing the business end of things and the responsibilities he and Cohen felt they had toward the community and social impact. Greenfield says he and Cohen felt very strongly about the “spiritual aspect” of their ice cream business. “As you give, you receive,” he said. “As you help others, you’re helped in return.”

Some notable quotes from Greenfield’s talk:

Article related photo. On the Penn State ice cream course
“I can't speak highly enough about the correspondence course. With it, we finally discovered the type of education suited to our unique learning styles. We are the best advertisement you can get.”

On Berkey Creamery ice cream
“The Penn State Creamery ice cream is legendary and deservedly so. It’s what I would think of as a different style than Ben & Jerry’s ice cream. Our ice cream isn’t really classic ice cream. Creamery ice cream is.”

On the power of business in today's world
“We realized that a combination of human energy plus money equals power. Business is the most powerful force in society today. It has an incredible influence on elections, legislation, media and how we’re all treated as employees and customers. Our customers need to have businesses addressing the social problems in our country.”

For more information on Ben & Jerry’s, visit the company Web site.


[PRINTER FRIENDLY VERSION]
Published by Penn State Alumni Association
Copyright © 2009 Penn State Alumni Association. All rights reserved.
Powered by IMN