Smart Selling®
Smart Selling®
A Newsletter from Sales Coach International to "Sharpen the Axe"

October 16, 2007 Issue 61   VOLUME 1 ISSUE 61  
News From Coach Gerry Layo

Gerry's Upcoming Workshops:
Minneapolis, MN, DEC 14, 2007 - Smart Selling
Long Island, NY- DEC 18, 2007 - Smart Selling
Sales Manager Boot Camp, JAN 22-24, 2008 - Scottsdale, AZ

Click on the city of your choice and send your salespeople to spend a day with me. I will send them back to you pumped up and ready to hit the marketplace armed with new strategies and tactics to WIN.

Customer Service Corner
by Laurie Hinkson

You only get one chance to make a good first impression. The way a company answers their telephone tells the entire story about the kind of service one can expect to receive. Put in a blind call to your company. Listen to the words. Pay attention to the tone. What critical first impression is being conveyed to the prospective customers calling in to your business?
Here are a few basic rules to follow when setting a recommendation on how your phones should be answered:
1. Pick up the call within three rings
2. Greet the caller.
3. Give your company name.
4. Ask the customer if you can help.
Want an example? Call us today at 866-979-LAYO (5296) and see how you feel upon hearing our greeting to you!

In This Issue:
Think! It Might Be A New Experience
Sales Manager or Sales Coach? Who Drives Your Revenue Bus?
A Professional Sales Tune-Up Checklist
Think! It Might Be A New Experience
Thoughts on how to THINK your way to stronger sales results
www.GerryLayo.com
by Gerry Layo

Smart Selling requires THOUGHT!  That's why so few do it! Top results in the sales field typically begin with customer focused strategy combined with personally focused goals. These are preceded by THOUGHT! The thought put into an action before it is taken typically "stacks the deck" for the desired result. But...it requires thought....that's why so few salespeople actually do it!
[FULL STORY]
 
Sales Manager or Sales Coach? Who Drives Your Revenue Bus?
Send your Sales Manager to Sales Coach "Finishing" School
www.salescoachintnl.com
by Sales Coach International

It's that time of year again. Time to take a look at the people and processes that drive new sales and top line revenue for your company. You've got a couple of choices:
1.)You can do IT more (whatever IT is) OR
2.) You can train your people to do IT better.
The second option requires coaching from you and/or your sales management staff. Who's coaching you/them?
[FULL STORY]
 
A Professional Sales Tune-Up Checklist
Put your current sales acumen to the test and see how you stack up.
www.GerryLayo.com

This article is one from the archives written by a colleague several years ago. I recall running myself through this checklist dozens of times over the years and, even though times have changed with technology and growth, the checkist remains as current and valid as it was over 15 years ago.
[FULL STORY]
 
What Gerry's Reading Now

Work Like You're Showing Off by Joe Calloway is one of those books that you pick up from the airport because it looks like a light read for a 2 hour flight and has a catchy title! Although this book is not super deep, I believe that it is a book that everyone in your company that touches your customer should read. Calloway, like so many authors and speakers, provided a new level of thought for me on such issues as customer service, commitment, accountability, responsibility, change, attitude, action, execution of vision, and connection---just to name a few. I finished the book with 5 pages of notes for my team and immediately bought a dozen copies for some of our clients. I suggest that you add this book to your reading list as well as your gift list!

ARCHIVES:
Issue 60
May 22, 2007
Issue 59
February 7, 2007
Issue 57
October 3, 2006
Issue 56
June 8, 2006
Issue 55
February 7, 2006
Issue 54
December 13, 2005
Issue 53
October 15, 2005
Issue 52
September 22, 2005
Issue 51
August 19, 2005
Issue 50
May 3, 2005

[MORE]
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Published by Sales Coach International - Gerry Layo
Copyright © 2007 Sales Coach International. All rights reserved.
The material included in this newsletter are the opinions of Sales Coach International based upon street tested methods of building World Class sales organizations in a variety of industries. Take these tips and use them within your organization and allow us to help "Coach Your Company to Greater Sales & Profits!"
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