| News From Coach Gerry Layo |
Smart Selling®
Full-Day Workshops: |
Customer Service Corner
by Laurie Hinkson |
"What are your customers saying about your company?" Are they more or less satisfied with your response time than they were a year ago? Do they enjoy doing business with you or dread that they have to?
In today’s economy, satisfying customers is the primary way to stay ahead of the competition. Customers expect that you will have a quality product. They expect that you will do what you say you will do when you say you will do it. How well are you meeting customer expectations? How do you know?
Measuring customer satisfaction is no longer a "nice to do". Without an effective customer satisfaction tracking program in place, you are putting future profits of your company at risk, closing the door to new opportunities, and ensuring that you lose your competitive edge. Research by the Harvard Business Review finds it’s six to seven times more expensive to gain a new customer than it is to retain an existing customer.
If you’ve been putting off measuring and tracking what your customers think of the products and services your company provides it’s time to take ACTION! You only have customer loyalty and customer referrals to gain.
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A Challenging Selling Environment Demands FOCUS
Pay Attention or Pay the Price!
www.GerryLayo.com
by Gerry Layo
The marketplace is demanding more, giving up less, and presenting a challenge for your sales team. Sales Leadership in these times requires your focus and attention.
[FULL STORY]
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What if You Cannot Blame Price?
When you Lose, Why do You Lose?
www.GerryLayo.com
by Gerry Layo
When you lose a sale, lose a bid, or lose a customer, what are the reasons that you do? Too many salespeople blame price as the issue. When that happens, NOTHING changes--and nobody wins. What if you couldn't blame price? What else could be the reason (or reasons) that you lose?
[FULL STORY]
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Gerry Layo Training Opportunities to Sharpen the Axes of Your People
www.gerrylayo.com
by Sales Coach International
The fruit isn’t low hanging anymore! But it’s still in the tree---just higher up. When is the last time that you trained your people how to CLIMB the tree?
[FULL STORY]
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I recently enjoyed a book titled "Made to Stick" by Chip and Dan Heath. The book is touted as a study in why some ideas and stories really stand the test of time while others never get any traction. The book outlines six traits that help your communication grab hold of the listener. Although this, at first glance, appears to be a communication self-help book, it fully engaged me, through multiple examples and stories, as to how these principles are VERY applicable to the salesman on the street as well as the sales manager doing the coaching. I believe that, once applied to the sales process, the six traits of Simple, Unexpected, Concrete, Credible, Emotional, and Story can help the core message hit home with our prospective buyers and help our value proposition outshine all of the competitors! A great read for everyone!
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SALES MGRS and COMPANY LEADERS
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WHEN: OCT 27-28
WHERE: Philadelphia, PA
A Sales Manager's job is NOT to grow sales. It is to successfully grow Salespeople--in both quantity and quality--within your organization!. This 2-day action-packed Manager Boot Camp will help you discover and develop powerful coaching skills on 7 critical areas to coach your sales team to greater sales & profits. Visit:
www.salescoachintnl.com
for more information and take a quick test to determine your own Sales Growth Score. Learn what every Sales Manager should know about how to build consistent sales growth and start meeting or beating your sales goals with confidence.
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Issue 66
June 18, 2008
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March 20, 2008
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Issue 63
February 5, 2008
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Issue 62
December 4, 2007
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October 16, 2007
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Issue 60
May 22, 2007
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Issue 59
February 7, 2007
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Issue 57
October 3, 2006
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June 8, 2006
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February 7, 2006
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