Smart Selling®
Smart Selling®
A Newsletter from Sales Coach International to "Sharpen the Axe"

October 2, 2009 Issue 71   VOLUME 1 ISSUE 71  
News From Coach Gerry Layo

Smart Selling in a Recession®
Full-Day Workshops:
Seattle, WA - October 14 - Smart Selling® in a Recession
Los Angeles, CA - November 5 - Smart Selling® in a Recession

Click on the city of your choice and send your people to spend a day with me. I will send them back to you pumped up and ready to hit the marketplace armed with new strategies and tactics to WIN.

SALES MGRS and COMPANY LEADERS

WHEN:  October 19th-20th
WHERE:  Dallas, TX

WHEN:  October 27th-28th
WHERE:  Seattle, WA

A Sales Manager's job is NOT to grow sales. It is to successfully grow Salespeople--in both quantity and quality--within your organization!. This 2-day action-packed Sales Manager Boot Camp will help you discover and develop powerful coaching skills in 7 critical areas to coach your sales team to greater sales & profits. Visit:
www.salescoachintnl.com
for more information and to enroll TODAY!


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So Simple, Yet So Impactful....
How One Pilot at United Saved the Loss of a Top Customer
www.GerryLayo.com
by Gerry Layo

A handwritten note on the back of a business card delivered at the right time in the right way to the right customer meant more to United Airlines than they may ever know. What are you doing to make sure your best customers aren't "looking?"
[FULL STORY]
 
Social Media--It's Probably Just a Fad...Right?
Some staggering statistics and corresponding thoughts about Social Media.
by Gerry Layo

I'm getting LinkedIn to my Twitter post which is connected to MySpace in the FaceBook of life. It's all pretty perPLAXOing as I try to stream my YouTube search through my iPhone and share the entire experience with NAYMZ in the JIGSAW puzzle that is today's economy.
[FULL STORY]
 
Stop Quoting Price and Start Proposing Value
Are you and your process driving people to price shop?
by Les Lent

There was a lively conversation last week with a client in Chicago. During our session the VP of Sales for this particular company made the following comment; “I don’t know why we even send quotes. Ours quotes make us look like everybody else. Remember back in the day we used to send proposals”?
[FULL STORY]
 
You Don't Have to Train......
You can always cold-call some more
www.GerryLayo.com

It's been an interesting, challenging year for many companies in their sales efforts. As we head into the 4th quarter, it appears that the end to the challenges are not clearly in sight. We need to send a stronger team of well-trained salespeople into the field. Gerry Layo and Sales Coach International can help you do that in a variety of ways.
[FULL STORY]
 
Links to Gerry Layo
Follow Gerry on Twitter
Connect with Gerry on LinkedIn
Go to Gerry's Blog
Learn more about Gerry's Sales Manager Boot Camp
Learn about Gerry's Coach Calls
Gerry's Website
What's Gerry Reading Now?

So this whole Social Media thing is upon us right? How well are you informed as to why it's here and what you need to do to be a "player?" I recently downloaded Social Media Marketing: An Hour a Day by Susan Bratton into my Kindle. This is a good read which takes you through the "back story" behind the Social Media craze today. Beyond that, the book helps you actually design a plan for how to participate and what NOT to do! In one quote, Bratton writes, "Social media is used effectively through participation and influence, not command and control...you cannot choose whether or not your customers will see you on the Social Web. They will because they put you there. You can only choose whether or not you will join them there!" Written primarily for marketers, this book gave me a solid understanding of Social media and what I need to do to develop my approach.

ARCHIVES:
Issue 70
July 29, 2009
Issue 69
April 14, 2009
Issue 68
November 5, 2008
Issue 67
August 25, 2008
Issue 66
June 18, 2008
Issue 65
March 20, 2008
Issue 63
February 5, 2008
Issue 62
December 4, 2007
Issue 61
October 16, 2007
Issue 60
May 22, 2007

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Published by Sales Coach International - Gerry Layo
Copyright © 2009 Sales Coach International. All rights reserved.
The material included in this newsletter are the opinions of Sales Coach International based upon street tested methods of building World Class sales organizations in a variety of industries. Take these tips and use them within your organization and allow us to help "Coach Your Company to Greater Sales & Profits!"
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