According to plan, this campaign will roll out in other countries beginning in July. From June through August, our programs will be seen by over 3.2 million people in North America, UK, France, Germany and the Netherlands.
We have set out to achieve some important objectives:
- Improve the awareness of Progress Software, making our company more visible and more competitive
- Leverage our differentiation in a way that was relevant to the companies with whom we want to do business
- Broaden the appeal of Progress—moving from IT company, to a business technology company
- Position ourselves as a more youthful, more contemporary brand
- Generate public interest and increase our ability to be remembered
I think you'll agree that the look and the feel of this campaign is unlike anything else in the B-to-B space. It's fresh, contemporary and uplifting. From the use of color, to bold type, to the use of silhouette figures symbolic of business triumph, we look different. We look energetic. We look human. Though this may appear to be the achievement of an ambitious goal, I can assure you the hard work is just beginning. We know how we are going to present Progress Software moving forward, but we need to execute with discipline and care, ensuring that every dollar we spend on this effort not only raises our awareness but helps drive our business and makes Progress a more valuable partner in your business. With your help, I know we'll achieve this objective.
In order to help our Partners better understand the program to increase Progress awareness, we are conducting a one-hour Webinar on July 14, 2009 at 11:00 am Eastern US time and 5:00 pm Central European Time (CET). The program will be repeated at 5:00 pm US Pacific Time Zone and on July 15th at 10:00 am Eastern Australian Time. The Webinar will feature Rick Riedy, the Progress Chief Executive Officer and Gary Conway, the Progress Chief Marketing Officer discussing the program and what it will mean for Partners.
Click here to register for a Webinar in your time zone.
