Pro & Content
Thursday, October 28, 2010 VOLUME 5 ISSUE 4  
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Social Media Fiesta
This month, Ford Motor Company’s Head of Social Media, Scott Monty, joins Craig Fitzgerald, Editorial Director, IMN, to discuss the launch of the Ford Fiesta, which combined content marketing and social media marketing.
 
The results are incredibly impressive, so much so that Ford won Ad Age’s Marketer of the Year Award, which cited not only its traditional advertising but its use of less traditional content as illustrative examples of its forward thinking marketing.
 
You can listen to the interview by clicking on the podcast icon above or you can read the transcript by clicking the link below. And while you're at it - feel free to share this article (and any others in Pro&Content) with your social networks by clicking on the "Bookmark & Share" button above.

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Marketer of the Year: Ford Motor Co.
http://adage.com/moy2010/article?article_id=146528
by Rich Thomaselli

NEW YORK (AdAge.com) -- It was arguably the darkest hour for American automakers: Struggling with the collapse of the global economy, the U.S. government in 2008 bailed out General Motors Co. and Chrysler Group with generous loans that incited rancor and debate across the country. Not so with Ford.
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60 Second Problem Solver: Should I use Twitter to resolve customer service issues?
http://www.marketingvox.com/60-second-problem-solv...

It is tempting to swoop in to a customer's rescue via Twitter: real time complaints answered in near real time by the company - with the entire world watching. When it works, it works spectacularly. As just one example, the Consumerist - not a publication to automatically bow to companies' customer service PR stories - recently spotlighted a happy ending story featuring GE and Twitter.
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A Soup to Nuts List of Email Marketing Touch Points
http://www.marketingvox.com/a-soup-to-nuts-list-of...

Over the years stores have learned to better integrate their bricks-and-mortar operations with their online presence. Often, though, the point of sale is overlooked. At some Abercrombie & Fitch stores however, the sales clerks are asking customers if they have checked out the site on Facebook, reports Fresh Networks. It is a great example, it said, of how to implement the simplest of all strategies to build a social media base: "use every existing customer touch point."
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TOPICS
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Interview
Survey Results

SURVEY
What social media sites do you use to market your business?

Facebook

YouTube

Twitter

All of the Above

None of the Above

Would your company execute a marketing program like the Ford Fiesta Movement?

Yes - we employ similar marketing programs

Somewhat - maybe with a few tweaks

No - it is not relevant to our business

  [SeeResults]

SURVEY RESULTS
Award-Winning Marketing
Last month, Kiki Mills, joined us to discuss what’s hot in marketing technology right now. Kiki also filled us in on what all of the buzz about FutureM – the first-ever multi-location event experience throughout Greater Boston. She also discussed MITX's Innovation Awards and the rise of social media.
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Archive
Managing Your Online Business Presence
November 2010
Vol. 5 Issue 5
Innovation, Technology & Marketing
September 2010
Vol. 5 Issue 3
PR and Social Media
August 2010
Vol. 5 Issue 2

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