Pro & Content

Friday, January 29, 2010

VOLUME 4 ISSUE 7

How to Market to SMBs Online

This month, Stu Richards, CEO of Bredin Business Information (BBI), joins Dave Fish to discuss how small and medium businesses (SMBs) prefer to be marketed to online. BBI recently conducted a survey of nearly 400 SMBs. The questions were based on a variety of topics including: online content, social media, smartphone apps and email newsletters.

You can listen to the interview by clicking on the podcast icon above or you can read the transcript by clicking the link below.

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How To "Facebook" Your SMB
http://bmighty.informationweek.com/network/showArt...
by David Liu

Consumer social networking sites like Facebook and even MySpace offer SMBs unparalleled advertising opportunities for reaching highly targeted audiences.

While networking sites for businesses exist, such as Linked In and Ideamarketers, the biggest available free market still belong to consumer social networking sites like Facebook and MySpace.
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8 Opportunities To Optimize Content Beyond Local Listings
http://searchengineland.com/8-opportunities-to-opt...
by David Mihm

Not to beat a dead horse, but as I said in my last column, I think 2009 was truly a watershed year for local search. Between Google’s introduction of the generic 10-pack, its beta test of local listing ads, dramatic improvements to Bing’s Local Listing Center, and numerous partnerships throughout the industry— all of these developments and more have placed increased focus on local search and its integration into organic search results.
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E-mail secrets & lies: The call to action
http://www.btobonline.com/apps/pbcs.dll/article?AI...
by Karen Bannan

Your e-mail message's call to action is often what gets people to click through or, even better, take a step toward making a purchase. Still, the wrong call to action or design can sink a campaign. Jordan Cohen, senior director of marketing and public relations for Unica's Pivotal Veracity, and Nicholas Einstein, director of strategic and analytic services with Datran Media, reveal one little-known secret and one widely believed lie about using a call to action in your e-mail marketing campaign.
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TOPICS

In the News

Interview

Survey Results

SURVEY

SURVEY RESULTS

Dynamic AND Mobile?

Last month, Wade Arnold, CEO of T8 Webware, joined Eric Shealy of IMN to discuss mobile web sites and dynamic content. Arnold provided some great insight into why you should have a mobile web site and why dynamic content works. We asked our audience about their mobile and content strategies.

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Archive

Managing Your Online Business Presence
November 2010
Vol. 5 Issue 5

Social Media Fiesta
October 2010
Vol. 5 Issue 4

Innovation, Technology & Marketing
September 2010
Vol. 5 Issue 3

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