Pro & Content
Monday, December 21, 2009 VOLUME 4 ISSUE 6  
Content for your web site
This month, Wade Arnold, CEO of T8 Webware, joins Eric Shealy, Vice President of Business Development, IMN to discuss how important the content on your web site is. Arnold looks at how your content can be relevant to each segment of your audience. He also touches on mobile web sites and how they are quickly becoming a necessary tool to meet today’s customer and prospect needs.
 
 
You can listen to the interview by clicking on the podcast icon above or you can read the transcript by clicking the link below.

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100 Social Media & Content Marketing Predictions for 2010
http://blog.junta42.com/content_marketing_blog/200...
by Junta42

Some things amaze me, like this year's social media and content marketing predictions list.  What does one sent email and two tweets equal?  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  No kidding!  Just check out this list below.

...and just to be fair, we have listed the predictions by order of submission.  Congrats to Seth Godin for being Quick Draw McGraw.  For those of you who want to add your two cents, please do so in the comments.
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Four Major Social Media Lessons in 2009
http://blogs.imediaconnection.com/BlogDetail.aspx?...
by Zephrin Lasker

As we get ready to spend large amounts of times with our friends and families this holiday season, we are reminded of certain social rules that govern our general conduct (kitchen disasters and last minute holiday shopping frenzies excluded). Some of these social codes include: ‘tis better to give than to receive, and smile and say thanks - no matter what’s inside that tie-shaped box.
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6 Tips on Marketing With Free Content
http://bly.com/blog/general/6-tips-on-marketing-wi...

It’s a business revolution: marketing with free content instead of sales pitches.

Except this “revolution” has been going on for decades.

And here are some content marketing tricks I’ve found to be particularly effective:
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TOPICS
In the News
Interview
Survey Results

SURVEY
Is the content on your web site dynamic or static?

Dynamic - it changes depending on the user

Constantly changing - I am often making manual updates to the site

Static - I don't update the content on my site as often as I should

Do you have a mobile web site?

Yes - it makes it easy for my users on the go

I'm working on getting a mobile site set up

No, I haven't gotten there yet

  [See Results]

SURVEY RESULTS
What is your content marketing strategy like?
Last month, Dave Fish, CEO, IMN, interviewed Dave Reiseman, VP of Communications with Gold’s Gym. During the interview, Reiseman gave some great examples of how Gold’s is using content marketing. We asked our reader’s about their content marketing strategies.

 Read More >>
 

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Archive
Managing Your Online Business Presence
November 2010
Vol. 5 Issue 5
Social Media Fiesta
October 2010
Vol. 5 Issue 4
Innovation, Technology & Marketing
September 2010
Vol. 5 Issue 3

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