Turn Your Content Into Gold
 Content marketing is rapidly becoming commonplace. However, its use is constantly evolving and changing as marketers utilize different methods for weaving content into their marketing plans. This month, Dave Reiseman, vice president, communications, Gold’s Gym, joins Dave Fish, CEO, IMN to discuss the ways Gold’s is leveraging content across multiple channels.
You can listen to the interview by clicking on the podcast icon above or you can read the transcript by clicking the link below.
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Social Networks – More ‘She Said’ Than ‘He Said’
http://www.marketingpilgrim.com/2009/11/social-net...
by Frank Reed
We are all aware that social networks, social marketing, social media and just plan old being social are the new wave regarding the Internet and its magical powers to make the world a better place for all. As we move further along in the life cycle of this still relatively new phenomenon (OK, all of you folks who have ‘been doing this for years’ can huff and puff at this point) there will be more opportunity to slice and dice the nature of the social network and the networkers that inhabit them. The folks over at Pingdom have taken a stab at looking at the gender breakdown of this group and found that women rule. Kinda.
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AOL Vows to Become Top Producer of Digital Content
http://www.mediabuyerplanner.com/entry/46946/aol-v...
by MediaBuyerPlanner
AOL plans to revive itself after Time Warner spins it off next month by becoming the top creator of digital content on the web.
The company’s chief executive, Tim Armstrong, says that content is the one area on the web that hasn’t seen its full potential, and he plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing.
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Consumers Free to Speak Their Mind Online
http://www.emarketer.com/Article.aspx?R=1007395
by eMarketer
Brand marketers know the Internet can be a dangerous place, where they lose control of the message and consumer-created content reigns. That is partly because Internet users now have the ability to create and disseminate blog posts, tweets, reviews and homemade videos around the world. But it is also an effect of the “cyberdisinhibition” the Web provides.
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SURVEY RESULTS
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Customer Communication
Last month we discussed how to effectively communicate with your customers and how to be a resource. Some ideas discussed were building a resource center for tips and tricks that will be useful to your customers, as well as a blog, FAQs, and email notifications.
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