More marketers use social networking to reach customers
http://www.usatoday.com/tech/news/2009-08-27-socia...
by Jon Swartz
SAN FRANCISCO — Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year.
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Your Content, Their Content & the Brand
http://blog.junta42.com/content_marketing_blog/200...
by Kenneth Weiss
Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. Packaging, advertising, public relations and all types of customer communications were continuously reviewed. Being “on brand” was paramount. Being “slightly off brand” was never allowed. While this is still the intent, it is not always possible. Why? Because too many people have too much to say about the brand and they have the tools to do it!
So how do companies leverage the power of content while continuing to be a steward of the brand? It’s not easy.
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Are you Leveraging Your Content?... Are you Sure?
http://contentrichbook.com/2009/08/17/are-you-leve...
Question for you: When you write a blog post what happens to it? Is it just posted on your blog, awaiting replies? I hope the answer is no. You see, there’s this thing called Social Media, which has sort of taken over the world and is bringing people together in ways never before seen…have you heard about it? He he.
…OK, we know you have. But are you using it?
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Your content should speak to your audience and be written in a way that is meaningful to them. It should match the way your audience talks. Ensuring that your language is in tune with your industry is a surefire way to get the attention of your customers and prospects. 
