Compelling writing is one of the keys to content success. More than useful information, entertaining and engaging content will hook readers and, most importantly, keep them coming back for more. To take it a step further, write to the interests and expertise of your audience. The more well-done and focused the writing is done, the better response you will receive.
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Multichannel marketers have an ideal way to boost sales, but not all of them use it. The method: sending emails to announce the arrival of a catalog. In a famous case study a few years ago, gifts and gadgets marketer Miles Kimball performed the optimal test. The company had 40,000 email addresses from customers who had purchased online and opted in to email communication.
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According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends.
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Social media marketing is hot, and it's likely to get hotter. Once a trend begins to bloom, it's hard to resist the temptation to jump on the bandwagon as quickly as possible to garner the rewards of a new strategy. Yet it's important to balance the impulse to be among the first with the critical need to determine how best to tailor a program to match specific company goals.
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Do You Have Trust?
Last month we discussed the importance of establishing trust with your audience. In order to get your customers to listen to you, you must establish trust. We asked our readers about their customer relationships.
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Compelling writing is one of the keys to content success. More than useful information, entertaining and engaging content will hook readers and, most importantly, keep them coming back for more. To take it a step further, write to the interests and expertise of your audience. The more well-done and focused the writing is done, the better response you will receive. 
