Last month, Ford Motor Company’s Head of Social Media, Scott Monty, joined Craig Fitzgerald, Editorial Director, IMN, to discuss the launch of the Ford Fiesta, which combined content marketing and social media marketing.
We asked our audience what social media site they use to market their business. 22.2% said Facebook, 5.6% said YouTube, 11.1% said Twitter, 38.9% said All of the Above, and 22.2% said None of the Above.
We also asked our audience, would your company execute a marketing program like the Ford Fiesta Movement. 16.7% said yes, they deploy similar marketing programs, 44.4% said maybe with a few changes, and 38.9% said no, it’s not relevant to their business.
| What social media sites do you use to market your business? |
| Facebook |
22.2 % |
| YouTube |
5.6 % |
| Twitter |
11.1 % |
| All of the Above |
38.9 % |
| None of the Above |
22.2 % |
|
|
| Would your company execute a marketing program like the Ford Fiesta Movement? |
| Yes - we employ similar marketing programs |
16.7 % |
| Somewhat - maybe with a few tweaks |
44.4 % |
| No - it is not relevant to our business |
38.9 % |
|
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