In our last issue, we talked about offering up solutions to your audience’s pain points through your content. When you provide valuable content to your customers and prospects, they will view you as a trusted source of information and will be more open to building a relationship with you. We asked our audience how their content addresses the needs of their audience.
When asked if their content showcases the solutions that their products provide, about 28.6% said yes. Approximately 71% say their content is a mix between product description and the problems that are solved and zero readers responded that their content does not highlight solutions to their customers’ problems.
We also asked if their content produces leads and conversions. About 42% feel that their content is great and it is driving sales. About 28% feel that their content could do a better job of generating revenue. Finally, 28.6% answered “no,” they need to work on making their content work for their business.
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Does your content showcase the solutions your products provide? |
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Yes - my content addresses the pain points my customers face |
28.6 % |
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Somewhat - I have a mix between product description and the problems that are solved |
71.4 % |
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No - I feel it is important to describe the products |
0 % |
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Does your content produce leads and conversions? |
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Yes - I have great content that drives sales |
42.9 % |
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My content could do a better job at generating revenue |
28.6 % |
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No, I need to work on making my content work for my business |
28.6 % |
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