Pro & Content
Tuesday, November 30, 2010 VOLUME 5 ISSUE 5  
Social Media Fiesta
Last month, Ford Motor Company’s Head of Social Media, Scott Monty, joined Craig Fitzgerald, Editorial Director, IMN, to discuss the launch of the Ford Fiesta, which combined content marketing and social media marketing.
 
We asked our audience what social media site they use to market their business. 22.2% said Facebook, 5.6% said YouTube, 11.1% said Twitter, 38.9% said All of the Above, and 22.2% said None of the Above.
 
We also asked our audience, would your company execute a marketing program like the Ford Fiesta Movement. 16.7% said yes, they deploy similar marketing programs, 44.4% said maybe with a few changes, and 38.9% said no, it’s not relevant to their business.
 
What social media sites do you use to market your business?
Facebook 22.2 %
YouTube 5.6 %
Twitter 11.1 %
All of the Above 38.9 %
None of the Above 22.2 %

Would your company execute a marketing program like the Ford Fiesta Movement?
Yes - we employ similar marketing programs 16.7 %
Somewhat - maybe with a few tweaks 44.4 %
No - it is not relevant to our business 38.9 %


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SURVEY
Does your company have a Facebook page?
Yes, be sure to "Like" us
No, we have not posted a page
We are considering it
  [SeeResults]
Do you have a Social Networking Hub for your company?
Yes we do!
No
Not just yet
  [SeeResults]

SURVEY RESULTS
Social Media Fiesta
Last month, Ford Motor Company’s Head of Social Media, Scott Monty, joined Craig Fitzgerald, Editorial Director, IMN, to discuss the launch of the Ford Fiesta, which combined content marketing and social media marketing.

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Archive
Social Media Fiesta
October 2010
Vol. 5 Issue 4
Innovation, Technology & Marketing
September 2010
Vol. 5 Issue 3
PR and Social Media
August 2010
Vol. 5 Issue 2

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