Pro & Content
Tuesday, November 30, 2010 VOLUME 5 ISSUE 5  
The Moon Cycle
The term "moon cycle" (or "lunar cycle") is referring to the moon's continuous orbit around the earth. As the moon orbits the earth, it's appearance (the "phase") changes and thus gives us an indication of the moon's progress in the cycle (the "age").
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Five Tips for Complying with the Can-Spam Act
by Andy Shore

When it comes to email marketing, the Can-Spam Act is the law of the land. Do not mess with that sheriff, or you are sure to be slapped with a hefty fine or even prison.
On Facebook: Is Random Relevant?
by Cynthia Boris

“Spent the morning making prank bird calls. The sparrows are not amused.”
See the numbers in the graphic? Those are the stats on that random Facebook wall post made by Skittles. And that’s not a fluke. Everyday, there’s an equally random and nonsensical post on the candy’s fan page and every post draws a similar number of “likes” and comments. Most companies would be thrilled to see those kinds of social media stats, but do those high numbers equal marketing success? Depends on who you ask.

How software marketer Sword Ciboodle created buzz with Twitter

Sword Ciboodle is a leading contact center solution provider, selling software that helps facilitate call centers, online FAQs and community discussions, and Web self-service. The company, which has a 12-to-18-month sales cycle, has a fairly extensive interactive marketing program, using email, blogging and video. At the beginning of 2009, the company added another weapon to its online arsenal: Twitter.

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Social Media Fiesta
Last month, Ford Motor Company’s Head of Social Media, Scott Monty, joined Craig Fitzgerald, Editorial Director, IMN, to discuss the launch of the Ford Fiesta, which combined content marketing and social media marketing.


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Social Media Fiesta
October 2010
Vol. 5 Issue 4
Innovation, Technology & Marketing
September 2010
Vol. 5 Issue 3
PR and Social Media
August 2010
Vol. 5 Issue 2

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