Last month, David Cancel, CEO, Performable, joined Nat Cramer, Director Digital Marketing, IMN, to discuss landing pages and how marketers are using them. Cancel gave some great suggestions and advice to marketers on how to effectively drive conversions through landing pages.

We asked our audience if they test landing pages often. 22.2% said yes, they are always tweaking and changing pages. 44.4% said that they could be doing more testing, and 33.3% said no, they do not test.

We also asked our readers how they generate landing pages. 44.4% say they work with their internal IT and Operations departments to create landing pages. 55.6% said that they do not publish landing pages, and none of our readers use a solution, like Performable, to publish landing pages.

When working with landing pages, do you test often? Yes, we are always tweaking a landing page to drive more conversions 22.2 % Somewhat, we could be doing more testing 44.4 % No, once it is up, it is up 33.3 %

How do you generate landing pages? I work with IT and Operations to create landing pages 44.4 % I use a solution, like Performable, to publish pages myself 0 % I do not publish landing pages 55.6 %