Pro & Content
Monday, August 30, 2010 VOLUME 5 ISSUE 2  
Landing Page Limbo

Last month, David Cancel, CEO, Performable, joined Nat Cramer, Director Digital Marketing, IMN, to discuss landing pages and how marketers are using them. Cancel gave some great suggestions and advice to marketers on how to effectively drive conversions through landing pages.

 

We asked our audience if they test landing pages often. 22.2% said yes, they are always tweaking and changing pages. 44.4% said that they could be doing more testing, and 33.3% said no, they do not test.

 

We also asked our readers how they generate landing pages. 44.4% say they work with their internal IT and Operations departments to create landing pages. 55.6% said that they do not publish landing pages, and none of our readers use a solution, like Performable, to publish landing pages.

When working with landing pages, do you test often?

Yes, we are always tweaking a landing page to drive more conversions

22.2 %

Somewhat, we could be doing more testing

44.4 %

No, once it is up, it is up

33.3 %

 

How do you generate landing pages?

I work with IT and Operations to create landing pages

44.4 %

I use a solution, like Performable, to publish pages myself

0 %

I do not publish landing pages

55.6 %


[PRINTER FRIENDLY VERSION]

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TOPICS
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Survey Results

SURVEY
Do you still use traditional press releases?

Yes, it is a great way to gain exposure and drive SEO

Sometimes, it depends on what I am announcing

No, the traditionoal press release is dead

Has social media affected the way you publicize company information?

Yes, we communicate news through a much wider variety of channels

Somewhat, we do a mix of traditional and 2.0-style PR

No, our PR efforts are very traditional

  [SeeResults]

SURVEY RESULTS
Landing Page Limbo
Last month, David Cancel, CEO, Performable, joined Nat Cramer, Director Digital Marketing, IMN, to discuss landing pages and how marketers are using them. Cancel gave some great suggestions and advice to marketers on how to effectively drive conversions through landing pages.
Read More >>
 

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Archive
Managing Your Online Business Presence
November 2010
Vol. 5 Issue 5
Social Media Fiesta
October 2010
Vol. 5 Issue 4
Innovation, Technology & Marketing
September 2010
Vol. 5 Issue 3

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