Once the sale is done, how do you reinforce the relationship with your customer and ensure that it lasts a long time? It is important to continue to provide your customers with valuable content. They will be grateful for the information and will value your relationship.

Oftentimes companies provide thick manuals or users guides that are not much help to the customer. Take it upon yourself to replace these boring manuals with a useful resource center on your web site that you can update and expand over time.

Supplement the resource center with helpful tips and tricks sent periodically. Other ideas include email notifications of product enhancements, FAQs, community sites, forums and blogs. Make sure your content is helpful, easy to read and has a light, fun tone.

Use this content to clarify, enlighten, and continuously engage your customers. They will thank you for being so helpful.