Once the sale is done, how do you reinforce the relationship with your customer and ensure that it lasts a long time? It is important to continue to provide your customers with valuable content. They will be grateful for the information and will value your relationship.
Click the link below to read more about being a resource of useful information to your clients.
On October 29, 1969, the Internet came in not with a bang, but with a "lo."
Letter by letter, UCLA computer science professor Leonard Kleinrock sent a message from his school's host computer to another computer at Stanford Research Institute. Kleinrock was trying to write "login," starting up a remote time-sharing system, but the system crashed after two letters, and lo! The Internet was born with the first data message sent between two networked computers.
Do you ever give your customers a standing ovation? I mean a real flag waving hoopla?
Do you make a fuss over them? Do you go over the top in demonstrating that you see them as the royalty of your business?
Or do you think it's good enough just to have your invoices printed with 'Thank You' at the bottom? Maybe you send a 'Merry Christmas' email dutifully every year because the business-as usual playbook says so.
What do a paint company, a wakeboard manufacturer, and an audio technology firm have in common? They're doing smart things with social media based marketing. In this column, I want to focus on the efforts of America's backbone: small to medium-sized businesses, or SMBs.
Does Your Content Solve Their Problems?
In our last issue, we talked about offering up solutions to your audience’s pain points through your content. When you provide valuable content to your customers and prospects, they will view you as a trusted source of information and will be more open to building a relationship with you. We asked our audience how their content addresses the needs of their audience.
Once the sale is done, how do you reinforce the relationship with your customer and ensure that it lasts a long time? It is important to continue to provide your customers with valuable content. They will be grateful for the information and will value your relationship.
