Pro & Content
Monday, June 29, 2009 VOLUME 3 ISSUE 12  
First and Foremost: Establish Trust

In order for your customers to listen to you, they must trust you. Trust is not an easy thing to attain and it may take a while to establish. Read on to learn how to gain your customer’s trust so that they will listen to you and eventually buy from you.

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Online & Email Newsletters Jump 475%
http://www.marketingvox.com/online-email-newslette...
by MarketingVox

The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%.
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Report: Growing Number of Moms Using Social Media
http://www.mediaweek.com/mw/content_display/news/d...
by Mike Shields

Mothers of young children are spending far more time with social media than just three years ago. And most claim that as their personal time becomes constrained, they end up sacrificing time with magazines and newspapers compared to before they had children.
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Businesses use Twitter to communicate with customers
http://www.usatoday.com/money/industries/technolog...
by Jon Swartz

When a Stanley Cup broadcast suddenly went black in late April, many Comcast subscribers simply scooted to Twitter to find out why.

It was there — not on a phone system with multiple options — they discovered that a lightning storm in Atlanta had caused a power outage during the Philadelphia Flyers-Pittsburgh Penguins hockey playoff game, and that the transmission would be restored soon.

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TOPICS
In the News
Interview
Survey Results

SURVEY
Have you been able to establish trust with your customers and prospects?

Yes, it took a while, but it was worth the effort

Somewhat, still have a way to go

Not yet, trying to find the right mix of content

What kind of content resonates best with your customers and prospects?

My audience likes to read content relevant to my products and services

Lifestyle and destination articles are the most widely read content I have

A mix of product information and lifestyle content is the best fit

  [See Results]

SURVEY RESULTS
Making Social Media Strides
Last month we talked about social media strategies in the B2B market. We asked our readers about their experiences with social media. It seems that many have had a positive experience.
Read More >>
 

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Archive
Are you a social butterly?
May 2009
Vol. 3 Issue 11
Cure for the Content Blues
April 2009
Vol. 3 Issue 10
Providing Content for your Personas
March 2009
Vol. 3 Issue 9

[MORE]
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