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January 2011
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Kia Soul Is How the “Cool Kids” Roll
Named “Best New Car for Your Teen.”

The 2010 Kia Soul has taken its “cool factor” to a whole new level. Recently named the “Best New Car for Your Teen” by Kiplinger’s Personal Finance, the Soul+ trim combines technology, safety and a trendy design to give teens a cooler way to roll.

Any discussion of a cool car for teens begins with technology, and the Kia Soul+ does not disappoint. The five-door Soul+ offers standard Bluetooth wireless connectivity and USB input jacks for portable music devices such as iPods/MP3 players. (An accessory cable is provided for iPods.) The Soul+ is also fully equipped for SIRIUS Satellite Radio and includes a three-month complimentary subscription.

Music is pumped out through six speakers and can be controlled with steering wheel audio controls. An Audio Upgrade Package is also available, which features speaker lights that pulsate to the beat of your music. The upgrade includes an interior mood lighting feature that transforms the inside of the vehicle into a personal club on wheels. Throw in keyless remote entry and an auto-dimming rearview mirror and the cool factor just keeps rising.

Noted for its safety, the Soul was named a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) in both 2009 and 2010. All Soul models come with standard safety features such as dual front airbags, front and full-length side-curtain airbags, an Antilock Brake System, Electronic Stability Control, a Traction Control System, Electronic Brake Distribution, a Brake Assist System and a Tire Pressure Monitoring System.

The Soul comes in four trims – Soul, Soul+, Soul! and Soul Sport. Color options for the Soul+ are BrightSilver, ClearWhite, Shadow, Molten, Titanium and Alien. The interior of the Soul+ features black cloth seats with Soul logo inserts that glow in the dark. The Soul+ gets the party started from the minute you lay eyes on its unique design.

“The Soul’s high style and wide array of personalization options connect with consumers that are young and young-at-heart,” said Michael Sprague, Vice President, Marketing & Communications, Kia Motors America, in a press release.

Other recent honors for the Soul include being named one of the “Top 10 Coolest New Cars Under $18,000,” as well as one of the “Top 10 Back-to-School Cars” for 2010 by Kelly Blue Book’s kbb.com.

The editors of Kiplinger’s Personal Finance chose to honor the Soul among a review of all 2010 compact sedans under $20,000. Things that stood out for the editors in regards to the Soul+ were its 56 percent resale value after three years, its sticker price of $15,890 and its low cost for insurance and maintenance.

Not only is the Kia Soul a new way to roll, it’s also a cool way to roll. Just one spin in the Soul will take your personal cool factor to places it has never been. The Soul will also take you to places you have been – the ride will just be a lot cooler.

For more information, visit www.kiamedia.com/secure/corporate110910.html.


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