The all-new 2013 Lexus GS is the only car that can handle the curves of Sports Illustrated Swimsuit
model Tori Praver. Find out if you have what it takes to navigate in the newest racing app from Lexus.
Thinking outside the box, or, in this case, outside the oval, Lexus designed an actual racetrack in the shape of Praver’s body. Known as TORI 500, the game enables players to race the 2013 Lexus GS around a virtual 3-D image of Praver as fast as they can. The app is available for the iPhone and iPad at www.lexus.com/tori500 and on iTunes.
The design process began with Praver being photographed in various poses to mimic the angles and curves of an actual racetrack. Using the latest technology, the images were then photomapped to design a distinctive track in the shape of Praver’s body.
From the photomapped images, a real 1-to-1200-inch scale racetrack was created and then tested by two of the world’s best drivers. Racecar driver Scott Pruett and stunt driver Greg Tracy squared off in a two-lap time trial with the winner earning a victory lap with Praver. To see how it turned out, check out a behind-the-scenes video of the photo shoot and the race at www.lexus.com/tori500.
The TORI 500 game is part of a full-scale print and online campaign promoting Lexus as the Official Automotive Marketing Partner of SI Swimsuit and launch week. Part of the initiative includes a four-page Lexus spread in the Sports Illustrated Swimsuit issue, as well as custom tablet integrations for the iPad, Samsung Galaxy, Xoom and Nook.
The partnership includes SUPERMODELED, a camera app that places Praver within your own photos. Users can choose from seven Praver poses including one with the 2013 Lexus GS. Lexus also participated in SI’s marquee New York launch event, in addition to its two Las Vegas events, SI Swimsuit On Location and Club SI Swimsuit.
As part of the week’s festivities, Lexus served as the presenting sponsor of the first-ever two-day Beauties & Beats Music Festival, held at The Cosmopolitan of Las Vegas in February.
The all-new 2013 Lexus GS also features attractive lines and curves and is garnering a lot of attention. By designing the TORI 500 app, Lexus has brilliantly combined the art of the automobile with the art of the human body to create an unforgettable experience. Download the app today and drive the Lexus GS on a course modeled to shatter the mold and crank up the intensity.