Prestige Lexus e Newsletter
January 2012
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CONTENTS
Did you forget to give your Lexus a gift this holiday season?
Learn about our Quick Response Code
Download The Prestige Lexus Dealer AppToday!
Prestige Lexus Partners with Sigma Pi Phi.
Vehicle Preview: The 2013 Lexus GS
The Lexus Financial Services iPhone App is Now Available!
Get Your Vehicle Ready For Winter With Our Makeover Special!
Winter Tires: The right tire for the season.
Certified Pre-Owned Specials
Lexus Safety Innovations Influence Auto Industry
Vehicle Profile: The 2012 Lexus RX
Car Care: Using Genuine Replacement Parts
Most Valuable Player - Calvert Hargrove
Prestige Lexus is Your One-Stop Tire Center
Employee Spotlight - Philip Zito
Enjoy College Without the Tuition
Reasons to own a CT 200h with F SPORT Package
Husband and Father Surprised with a New Lexus ES 350!
The Lexus New Year - New Look Winter Celebration
Fashion Designers Accessorize with Auto Parts
Rewards Program Gold Card Special
2011 Year In Review At Prestige Lexus
26th Annual Tri-State International Auto Show
Remote Starter Special
Executive and Demonstrator Specials
“Are there any tricks for removing exterior vehicle stains?”
Balancing Act
Decoding Color Blindness
Play with Your Food
$99.95 Wheel Alignment with the Purchase of Tires
Prestige Lexus Rewards Program
Lexus Unveils LF-LC at the North American International Auto Show
Two Lexus Models Named
'2012 Best Cars for the Money'

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Lexus Safety Innovations Influence Auto Industry
Digital crash-test models used to develop safety features.

Lexus digital crash-test modeling has led to breakthroughs in safety innovation across the automotive industry. That’s what happens when you focus on ‘Engineering Amazing.’
 
An ordinary crash-test dummy generates 119 points of data. That sounds pretty impressive, right? By comparison, a Lexus digital crash-test model generates two million. This groundbreaking technology is used to diagnose the impact of a collision on the entire human body including bones, joints, soft tissues and vital organs.
 
Lexus digital crash-test models have led directly to the development of safety features such as seats that can lessen whiplash and dual-chamber airbags.
 
Rear-end collisions account for 30 percent of all crashes, and whiplash is a common injury suffered by passengers involved in that type of accident. Using technology gleaned from the digital crash-test models, Lexus was able to analyze how a passenger’s vertebrae and soft tissues in the neck are affected by a rear-end collision. These findings led to the creation of Whiplash Injury Lessening seats, which move with passengers in the front of the vehicle to absorb some of the impact energy in certain types of rear-end crashes. This safety feature decreases the distance between the head and headrest, thus reducing excessive head movement and lessening the severity of injury.
 
Breakthroughs have also been made in airbag technology. Traditional airbags can deploy at speeds up to 100 miles per hour, which can cause injuries to passengers. Enter the dual-chamber airbag from Lexus. While a traditional airbag is flush, a dual-chamber airbag has a seam down the middle, which provides space for the nose and other delicate facial features. The multiple surfaces disperse the physical impact of a collision to the shoulders and upper torsos of passengers to lessen the threat of airbag related injuries.
 
The driver’s side airbag uses an advanced deployment approach with sensors that detect the severity of impact and control how fast the airbag inflates. This feature helps reduce injuries caused by airbags inflating too quickly.
 
In addition to its own vehicles, Lexus innovations have also led to safety improvements across the automotive industry. Twenty other automotive companies have licensed the Lexus proprietary digital crash-test technology. After all, the ultimate goal is not just to protect Lexus drivers, but all drivers. By ‘Engineering Amazing,’ Lexus helps keep everyone safer.

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