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April 2012
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Volvo Unveils V40 at Geneva Motor Show
by Tim Watson

Volvo Car Corporation introduced the all-new V40 at this year’s Geneva International Motor Show, and although there’s no indication whether the model will make it to North American markets, it offers an insight into the design and styling of the next generation of Volvo vehicles. The V40 reinforces Volvo’s leading position on developing efficient vehicles, while preserving the most enjoyable aspects of dynamic driving.

Stefan Jacoby, President and CEO of Volvo Car Corporation, says “The V40 proves that class-leading fuel efficiency in a compact package can be combined with exciting driving dynamics and the full deck of features consumers expect from a true luxury car.”

“With hard economic times and rising fuel costs looming over the automotive industry at this year’s show, Volvo Car Corporation’s dedication to the exciting blend of efficiency and dynamics gives the company a sharp competitive edge in the race towards the future,” adds Jacoby. “An overall fuel consumption reduction of 13 percent over the past two years puts us in the top among European car manufacturers when it comes to fuel efficiency improvements. In 2012, we are taking the next steps.”

The most efficient version of the new model features a D2 diesel, with consumption of 78.5 mpg, corresponding to CO2 emmisions of 94 g/km.

The V40, like any new Volvo, features a “full deck” of support and safety features that, according to Jacoby, “makes it the outstanding offer in the segment.”


Acknowledgements: Press Release. “Scandinavian Luxury Look and Feel With Class-Leading Driving Dynamics.” Volvo Media U.K. 17 April 2012. http://www.volvomedia.co.uk


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