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October 2016
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Vehicle Details: Chrysler Street Smarts
New web series for the all-new Pacifica

Chrysler has released a new web-series called Street Smarts that shows off some of the impressive new features found in the all-new 2017 Pacifica.

“Our new ‘Street Smarts’ web series is a natural extension of our ‘Dad Brand’ marketing campaign, and patently demonstrates how the all-new 2017 Chrysler Pacifica outsmarts the competition with its unprecedented total of 115 innovations and class-exclusive features,” said Tim Kuniskis, head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT for FCA – North America. “With an unsurpassed level of attention to detail, quality and family functionality, the all-new 2017 Chrysler Pacifica is a vehicle that provides owners with endless possibilities for days spent on the go.”

The 2017 Chrysler Pacifica is quickly becoming a family favorite. To help show off some of its family-friendly features, Chrysler released “Street Smarts” a digital and online extension of the popular “Dad Brand” campaign starring comedian Jim Gaffigan, with seven short videos.

The Street Smart digital and online series includes “Heavy Lifting,” which showcases the ease of Stow ‘n Go® seating; “Cookie,” which highlights the hidden perks of the RIDGID®-powered Stow ‘n Vac™ system; and “Backseat Arcade,” about how the Uconnect® Theater system helps bring the fun level to new heights. Other spots include “Flying Seat,” “Grandpa Words,” “Coach Kicks,” and “Sweet Relief,” which highlight the second-row Easy Tilt Seating, ParkSense® Rear Park Assist, hands-free sliding doors and panoramic roof, respectively.

The campaign was made with ad agency SapientNitro, and you can watch all the videos for yourself at www.youtube.com/playlist?list=PLVCNuSyxRxggIRw2mKG0mOszNwTf3Jgua.

The award-winning 2017 Chrysler Pacifica is available now and starts at an MSRP of $28,595, less than both the Toyota Sienna and the Honda Odyssey. Stop by today to see and drive the exciting new Pacifica for yourself.

This article is presented by Perkins Motors in Colorado Springs, Colorado.

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