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August 2016
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Vehicle Details: Chrysler PacifiKids
New ad campaign shows off the family friendly features of the new Pacifica

To help introduce the all-new 2017 Pacifica, Chrysler got three kids and model Brooklyn Decker together to take a look at the new model in a new way.

Chrysler realized that kids seem to grasp new technologies fairly quickly, so they asked 11-year old Miles, 10-year-old Izzy and eight-year-old Harper – the “PacifiKids” – to walk model, actress and first-time mom Brooklyn Decker through all the family friendly features that are found in the new Pacifica minivan.

The first video focuses on the tri-pane sunroof and the Uconnect® infotainment system, while the second video showcases the convenience of Parallel Park Assist and the integrated Stow ’n Vac™ system. The final spot highlights the Stow ’n Go® seating and the hands-free sliding doors.  You can watch the series for yourself at www.youtube.com/playlist?list=PLVCNuSyxRxgjjA9mzivtDaJfDNh5STZJz.  You can also find out more on Facebook (www.Facebook.com/Chrysler), Twitter and Instagram.

“Let’s not kid ourselves – we all know that when it comes to innovation and adapting to new technology, children hold a sizeable advantage over adults,” said Tim Kuniskis, head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT for Fiat Chrysler Automobiles (FCA) – North America. “Our new digital and social campaign introducing the PacifiKids playfully acknowledges this fact. First-time mom Brooklyn Decker is the first to be featured in our on-going video series with the PacifiKids to educate and reinforce to parents how and why the all-new 2017 Chrysler Pacifica – which adds 37 minivan firsts for an unprecedented total of 115 innovations to transform the minivan segment – is the perfect automotive tool for the family.”

The PacifiKids are also making their way across the country at various family events to show you what the new Pacifica offers you and your family.

The 2017 Chrysler Pacifica (MSRP from $28,595) is available in LX, Touring, Touring L, Touring L Plus and Limited trims, to meet a variety of needs and preferences. The new Pacifica is available now for test drives, so schedule yours today.

This article is presented by Perkins Motors in Colorado Springs, Colorado.


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