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November 2015
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Selling your car Online, here are some items to consider

Let’s face it; many of us do EVERYTHNING from our computers. Some examples are shopping, engaging friends on social media, scheduling medical appointments and yes, selling a car.

Did you know, in 2014, 42.5 million used cars were sold in the United States, many by private owners? Around 94% of those transactions involved an online search, according to leading online car website CarSoup.com. Oh how things have changed since the year 2000.

While the likes of Google have made it easier than ever to buy a pre-owned car, buyers and sellers need to take precautions to ensure the process goes smoothly. In recent months we have told you about car scams online, but today we want to take a look at what to do if you indeed choose to sell online.

The new e-book, “How to Safely Sell Your Car,” available on Amazon as well as through CarSoup.com, offers a number of specific tips on how to safely sell your car online, as well as suggestions on selling your car faster and for top dollar. Here at Perkins Motors we have dedicated a great deal of our energy to making it easy for you to find a pre-owned car online take a look by clicking here! We would love your feedback as we are always focused on improving your online experience with us.

To sell your car safely and quickly online, our director of marketing Crystal Johnston has a few tips:

1. Go where the serious car buyers are. Avoid unknown websites (Google, again, can help you sift through this sea of sites) and advertise your car on well-known, trusted websites that appeal to serious auto shoppers. For example, 54 percent of the active shoppers on a dedicated auto website like CarSoup.com buy a vehicle within 90 days. However, if you want to keep your process local; where you can also see a salesperson for in-person adjustments, call Perkins or another Front Range dealer.

2. VIN numbers reduce risk. Advertise your car with dedicated auto shopping websites that require a vehicle identification number (VIN). These websites help prevent fraud by matching the VIN numbers of cars advertised on their websites with public records to spot cars that have been reported stolen or cannot be legally sold.

3. Be honest with your advertisement. This can reduce your sale timeline. If your car has a dent, say it. If your car has been in a crash, be truthful. If you had your car tricked-out like in the movie Fast and the Furious, well you get the point.

4. Ask lots of questions. Ask the buyer lots of questions, both by email and phone. Carefully listen to find out if your car will help fulfill their needs. Listen for evasive answers to questions about the buyer’s current driver’s license and auto insurance. Do a quick online search for the buyer’s name and location to check for any legal problems.

5. Don’t get too personal. When talking to a potential buyer, avoid revealing your address and other personal details. Don’t post photos of yourself with your car, or photos that show your home or valuable contents in your garage.

6. Get your paperwork ready. Have all of your paperwork (title, bank lien, driver’s license, car insurance, etc.) in order before meeting a buyer to finalize the sale. Tell the buyer to bring a current license and proof of auto insurance. That goes for working with dealers like Perkins. Get in front of any items that increase your waiting time.

7. Meet in a public spot. Suggest meeting in a neutral public spot, during the daytime, to make you both feel safer. Invite a friend along and let the buyer know this ahead of time. If the buyer doesn’t have, or won’t let you review, their driver’s license and auto insurance card for the test drive, skip it. There will be plenty of other buyers, but there is only one you.

8. Remove personal items. When you clean your car for the test drive, clear out all valuables, including items in the trunk. Do not leave your wallet or smartphone in the vehicle. You don’t want to have to take a trip to the DMV because you acted too fast selling your car.

9. Complete the sale at the DMV. The sale of your car is not complete until you transfer the title of your car to the new owner. If a buyer takes possession of your car before the title is legally transferred, you will be held liable in the event that the buyer gets into an accident.

Be a wise salesperson. If you are dedicated to selling your car online, be cautious. If Perkins Motors can help, we are here. Our team of online specialists can help; just call them to have a sit down.

- Crystal Johnston, Perkin Motors Director of Marketing.


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