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April 2014
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Vehicle Details: Super Bowl Rewind
“America’s Import” shines as one of the big games best spots

The Super Bowl is always among the most watched events on television. This year’s match between the Seattle Seahawks and the Denver Broncos was viewed by a record 111.5 million people. Many of those people also tune in to see the commercials, which are as highly anticipated as the game itself. This year, Chrysler ran a two-minute ad that was among the best of the bunch and that was recognized by the Wall Street Journal as “a win.”
The two-minute spot, created by advertising and marketing agency GlobalHue, stars Bob Dylan (along with his song “Things Have Changed”) and features the all-new 2015 Chrysler 200. Titled “America’s Import,” the spot is a sort of evolution of the groundbreaking “Imported from Detroit” message, showing American imagery along with gritty, industrial images of Detroit and the men and women who help create the world-class Chrysler vehicles. The ad highlights America’s can-do spirit and celebrates the role the car had in molding this country’s history.
Among the highlights are some of Dylan’s lyrics, including, “What’s more American than America,” “Yeah…Detroit made cars. And cars made America,” and “So let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We…will build…your car.”
To see the ad for yourself, visit www.youtube.com/watch?v=KlSn8Isv-3M; to join the conversation on Twitter, use #AmericasImport.
This article is presented by Perkins Motors in Colorado Springs, Colorado.


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