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March 2014
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Vehicle Details: Chrysler Wins 2013 Kelley Blue Book “Brand Image Award”
Chrysler brand continues to impress

Chrysler excellence is reflected in every model it builds. From the Chrysler 200 Sedan and 200 Convertible, to the 300 Sedan and the Town & Country minivan, Chrysler vehicles epitomize the “Imported from Detroit” ethos with impressive design and excellent value.
This commitment to quality, performance and style was acknowledged once again when Kelley Blue Book’s KBB.com recognized Chrysler as “Most Refined Brand” in the 2013 Brand Image Awards. The KBB.com press release announcing the selection stated, “The traditional luxury brand of non-luxury brands, Chrysler combines an air of confidence with a sense of flair. The result is a lineup and a brand that feels a class above their competitors.”
"The Kelley Blue Book Brand Image Awards are unique because they reflect the opinions of actual in-market new-car shoppers, providing automakers with a glimpse into what potential customers really think of their brand and showcasing their perception strengths," said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book. "While other awards from KBB.com are based on data calculated by Kelley Blue Book experts, the information that comprises the Brand Image Awards comes directly from the opinions of thousands of new-car shoppers over the period of an entire year. The insights gleaned from the Brand Watch study can be an invaluable tool for automaker marketing teams and their agencies."
The KBB awards aren’t the only accolades Chrysler has achieved. ConsumerGuide® AutomotiveDoug Betts, Chrysler senior vice president for quality, said, “Receiving a prestigious ‘Best Buy’ award for five of our vehicles is exciting, but it’s also proof that media and customers are recognizing that we’re making continual quality and performance improvements to our products.” named five Chrysler vehicles as “Best Buys” for 2014, including the Chrysler Town & Country.
The 2014 Chrysler Town & Country starts at an MSRP of $30,765 and comes standard with an award-winning 3.6-liter Pentastar V6 that produces best-in-class horsepower and up to 25 mpg highway. The Town & Country also features standard leather seating, a rear seat entertainment system, and the Stow n’ Go® seating system that unlocks up to 144 cubic feet of cargo capacity.
"The overall refinement and sense of quality Chrysler Group has brought to its latest generation of vehicles is noteworthy," said Tom Appel, publisher of ConsumerGuide® Automotive. "The 2014 Best Buy recipients are especially impressive in that prices have not risen significantly as a result of these improvements––making them very strong values."
Stop by today to learn more about the entire Chrysler lineup, and leave some time for some test drives.
This article is presented by Perkins Motors in Colorado Springs, Colorado.


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