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February 2012
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Kia Uses Social Media to Connect with Fans
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Kia Uses Social Media to Connect with Fans
Facebook, YouTube and Twitter provide interaction.

By using popular social media outlets such as Facebook, YouTube and Twitter, Kia continues to find interactive ways to connect with its constantly growing fan and customer base.
The Kia Motors America fan page on Facebook (www.facebook.com/kia) offers the latest Kia news, photos and videos. To date, the page has been “liked” by more than 13,000 people. Fans can post their own photos and videos and leave their comments on the Wall. The page also allows fans to play the online game “Monster Rundown,” featuring the Kia Rio 5-Door. In “Monster Rundown,” your friends have been turned into monsters and it’s up to you to save them in enough time. The first 1,000 fans who beat the game receive a “Monster Rundown” T-shirt.
To check out Kia’s video collection of TV commercials, special features and news, fans can visit the official Kia YouTube channel (www.youtube.com/kia). With more than 23 million upload views, 880,000 channel views and 4,800 subscribers, YouTube has been a popular online destination for Kia fans. Recent postings include a series of humorous ads for the 2012 Kia Optima featuring high-flying NBA star Blake Griffin, a global spokesperson for Kia Motors.
Also available is “Share Some Soul,” the latest ad featuring those three lovable hamsters set to the sounds of the smash hit Party Rock Anthem. The video has enjoyed more than 11.7 million views on YouTube and was recently named one of the “10 Most Innovative Viral Video Ads of 2011” by Mashable.
A behind-the-scenes video of the making of “One Epic Ride,” a Super Bowl ad from 2011, is also available on Kia’s YouTube channel. The original “One Epic Ride” spot was viewed more than a million times on YouTube. The ad was launched online two days before the 2011 Super Bowl and increased search activity for Kia by 700 percent. Kia also used its social media channels to promote “One Epic Contest,” an online competition in which entrants vied for a chance to drive away with one of five brand new Optimas.
Rounding out its social media presence, Kia encourages fans to follow the brand on Twitter (www.twitter.com/kia). Kia’s Twitter feed includes information on new car announcements and upcoming Kia models. Fans can hit up @Kia to speak their piece about Kia commercials, content and vehicle models.
Social media has revolutionized the way people communicate and consume information. Kia has been at the forefront of this revolution by using tools such as Facebook, YouTube and Twitter to connect, interact and share with its fans as never before. As technology continues to advance and improve, Kia will gladly bring you along for the ride.


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