FreeCause joins us as a premier sponsor of the P2P National Training Series.
"We are thrilled to have this industry leader of cutting-edge people-to-people engagement solutions as one of our premier sponsors", says P2P CEO Ted Hart
comScore, Inc. today released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The study showed that 22 million French Internet users visited at least one social networking site in December 2008, reaching 64 percent of the total French Internet audience.
Social Networking Attracts Three Quarters of European Internet Users
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent. Of the 16 individual European countries included in the study, social networking reach was relatively low in France, at 63.9 percent, compared with 79.8 percent in the U.K. or 73.7 percent in Spain. Despite its relatively low penetration, France’s social networking audience (21.7 million visitors in December) was the third largest in Europe behind the U.K. (29.3 million visitors) and Germany (24.9 million visitors).
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Paulette Maehara Speaking With Ted Hart
Invites the World To New Orleans - March 29 - April 1, 2009 http://www.conference.afpnet.org
At a reception at the FIA Conference in Sydney Australia hosted by AFP President Paulette Maehara spoke with P2P CEO Ted Hart.. During this video she invites the world to join AFP at its International Conference in New Orleans the March 29 - April 1, 2009. http://conference.afpnet.org or call 800-666-3863 and register today!
Make sure you look for P2P Authors at the AFP Conference in New Orleans:
Ted Hart Tuesday, March 31, 2009 at 3:00PM - 4:15PM - Online Fundraising Success Room: 396 Philip King: Monday, March 30, 2009 at 1:15 PM - 2:30 PM - Little Guys Acting Big OnlineRoom: 398-399 Charles Schultz from http://crescendointeractive.com/ will be in the Vendor Hall
American Express Presents: NYC Online Fundraising/ Social Networking Seminar
Register Today (Training Also Available in Philly, Atlanta, Charlotte) http://www.newgiving.org
AMERICAN EXPRESS PRESENTS:
Online Fundraising:
Social Networking Seminar Featuring Ted Hart
Tools You Need, What Really Works!
Please join us for a presentation by Ted Hart, one of the foremost experts in the nonprofit industry, who will be speaking about fundraising in the current economic environment and his recommendations on how to build online success for your organization. The seminar will feature content from Hart’s latest book, People to People Fundraising: Social Networking and Web 2.0 for Charities, and its related educational website p2pfundraising.org
I'll provide a detailed synopsis of the excellent presentation given by Christine Churchill, founder and CEO of KeyRelevance. Because I believe that the community becomes richer as we become better informed about the tools at our disposal.
"Keywords are the bedrock of search marketing," Churchill told the audience. After all, she pointed out, we still live in a text-based world. How often do you type terms into a Google search box? Yes, exactly.
Why do keyword research? She listed several reasons:
It's a fundamental step in search marketing.
It's a way to correct bad keyword choices.
You increase conversion by speaking the customer's language.
You develop a list of relevant terms to target in SEO (search engine optimization), pay-per-click, blogs, images, videos, press releases and social media marketing. (Yes, you should add a descriptor to your images and videos and include a keyword in the headline of your press release.)
You can glean competitive intelligence: see what the competition is doing.
Keywords can provide insights for your site design and navigation.
Knowing traffic potential helps plan budgeting (mostly for pay per click).
You can discover new keyword opportunities.
Consider going beyond well-known keywords. "There's a long tail for popular keyword searches, too."
