MRM Worldwide's digital strategist outlines three key considerations for keeping up with the new online consumer.
Web 2.0 has been described as "lots of video," "cool user interfaces that use javascript," "social networking," "word of mouth." Google, YouTube, MySpace, Facebook, etc. have been used as examples, as have countless other companies and terms, correctly or incorrectly. But what really is the essence of this new wave of websites rising from the ashes of the first web implosion? And what are the implications for advertising and marketing?
Web 2.0 versus Web 1.0 Web 1.0 was about the tools which made getting information online easier -- HTML, website creation software, standards, internet connections, etc. This led to an explosion of information online and generated the estimated several hundred billion web pages online today. Web 2.0 is about organizing, filtering and prioritizing the vast amounts of information so that the information becomes more useful, timely, and relevant. Web 2.0 was born out of necessity in the current "age of too much information." It also has profound implications for advertising since advertising messages are part of the clutter and people have accustomed themselves to tuning everything out until such time they are interested in researching something for themselves.
Modern users' high expectations
Web 2.0 sites, which include Google, YouTube, Facebook, etc., have collectively set extremely high expectations among
American Express Charitable Gift Survey Reveals Opportunity for Charities
Optimize Gifts Through Increased Online Initiatives http://www.philanthropy.iupui.edu/News/2007/pr-ame... by The Center on Philanthropy at Indiana University
American Express, in partnership with the Center on Philanthropy at Indiana University,announced the release of the American Express Charitable Gift Survey, the first nationally representative study to address two frequently-asked questions in the charity world: "How do people give online?” and “How much do they give per donation?" In an increasingly online world, the survey took a close look at how people give online versus offline and the motivations behind each. The survey reveals groundbreaking analysis of individual gifts, which differs from the traditional look at annualized giving.
Charities can Optimize Online Giving
The study uncovered a surprising finding regarding online donations – although nearly two-thirds (65 percent) of Americans in this study gave to a charity in the past year, only one in every ten donors takes advantage of the convenience of giving online. This research examined the motivations and impediments to giving online and found that a charity’s online presence (or lack there-of) influenced whether donors give online. When asked why they did not give online, the single largest reason—after not having a computer—that people offered is
Find wealthy donors for your cause!
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Wish you knew where to find wealthy donors who could benefit your nonprofit organization? Well, look no further! Target America has the resources to help you and is offering their services exclusively through this issue of P2P Fundraising. Call or email today.
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Call: 877.834.5188 (ext. 1) or
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Whichever method you choose just be sure to mention the promo code: P2P2008
Who can receive this offer?
This offer is a token of our support, only available to YOU - as a valued subscriber to the P2P Newsletter!
Target America is based on the premise that every nonprofit organization – regardless of size or technical sophistication – needs to raise more money and marshal all the resources available to them to ensure success.
For more information about Target America and their services visit their website by clicking this link: http://tgtam.com/
Online Fundraising and Social Networking sponsored by Morgan Stanley
Register Today: June 13th in NYC http://www.newgiving.org by P2P Staff
Tools You Need, What Really Works!
Join us for this unique learning opportunity with content from People Fundraising: Social Networking and Web 2.0 for Charities and its related educational website http://www.p2pfundraising.org.
-Learn from author and noted ePhilanthropy speaker Ted Hart will present highlights from this exciting new book. -Learn about free tools and resources to help you succeed online -Learn new skills and strategies utlizing the best of ...
The Resource Alliance presents 'Ask the Guru' giving you the chance to ask any burning questions about fundraising you might have to one of our top 'Guru’ speakers. If you've got a fundraising question - then ask!
April's Guru is Ted Hart- known worldwide for his dedication to fostering the ethical and efficient use of the Internet for philanthropy. To ask Ted a question or to view his answers, click on the link: APRIL GURU
The new "Ask the Guru" feature allows you to ask and view all the questions and answers posted by each speaker. Every month, a new speaker with a different area of expertise (from new media fundraising to major gifts) will be on hand to answer all your questions.
The UK official launch of the new book People to People Fundraising: Social Networking and Web 2.0 for Charities and its related educational website http://www.p2pfundraising.org is SOLD OUT.
No registrations are available at the door. A few limited seats have been made available for online registration ONLY. Click below for details and online registration (as long as seats remain).
If you are working in a technology company, you probably have an intranet or a bundle of wiki pages where teams and colleagues share their documents, findings, project plans, timelines, tasks or just about anything else! But in this rapidly growing world of social networking, what if you needed to share a an online space with your friends or fans? Yeah, you'd probably write a blog, but that still doesn't provide you with a complete web portal, does it! In such a case, Wetpaint comes to your rescue. Just like wikipedia, your free online resource for almost any topic, Wetpaint lets you create your own personal wikis which is basically like a
Put Your Safety First
The new FREE kit that could help save you www.Stargazer.org
How would you react if faced with an emergency situation? Would you know who to contact right away? Chances are you will feel off-guard and unprepared when faced with an emergency. That’s why Stargazer recently launched its BE REALLY READY campaign to help people get organized and take control in a crisis.
The first part of this campaign is the Stargazer Safety Kit, which includes nine specially created, interactive
Class is in Session! Join and learn of the ePhilanthropy evolution
by P2P Staff
What does
the “new breed” of online giver want?
How can Social Networking benefit your organization? What trends in online giving are important
for you to know?
If you are
looking for practical, strategic, and creative answers to these questions, then
mark your calendar for June 17th!
