YouTube is a great way to advertise a charity or cause without paying a
penny. Videos are uploaded onto the site and can be viewed perpetually.
Youtube has just launched its new UK Non Profit Programme details and
examples can be found at http://uk.youtube.com/nonprofits  When a good video
is posted on YouTube, the word spreads. Facebook users can post YouTube
videos on their profiles and causes/events pages further expanding their
reach. Smart charities do not post video directly to their website, instead
they post to YouTube first and then using that site's online technology
bringing the video into their site. (examples can be found at
http://www.youtube.co.uk/friendsoftheearth and
http://www.youtube.co.uk/missingpeople