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PAGE 2 GUEST EXPERT: Penelope Burk is an author, researcher and mentor celebrated for some of the most important innovations in modern-day fundraising.

In 2000, Penelope introduced the concept of Donor-Centered Fundraising®. Today, Penelope’s groundbreaking research continues to gain international recognition for challenging long-standing but ineffective fundraising practices and showcasing evidence-based methods that raise more money.