People to People Fundraising: Social Networking and Web 2.0 for Charities
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Tuesday, May 20, 2008 P2P Vol 1 Issue 5: Nonprofits Critical, Web Analytics, IRS Phone Forum, Join Ted in AUS, NZ, NYC, Evaluate Success   VOLUME 1 ISSUE 5  
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Web Analytics: Don't Overrely on Tech
In USA: IRS Phone Forum June 9 and 10: Know the Rules
In Australia: Join Ted Hart in Melbourne and Sydney
In NYC: Summer Training Session Online Fundraising and Social Networking
In New Zealand: Variety International Conference
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Web Analytics: Don't Overrely on Tech
http://www.clickz.com/showPage.html?page=clickz_pr...
by Jason Burby

Over the past few months, I've encountered more and more companies putting too much emphasis on technology to solve Web analytics problems. Don't get me wrong, technology is important in many aspects of the Web including analytics. But many people are struggling to realize: technology is not what keeps most companies from Web analytics success.

There are a number of great tools that will help you track visitors and get data on what they're doing and thinking. Yes, these tools must be set up and maintained correctly. At the same time, that's just the beginning. Some basics must be in place to put the data to work and change your business.

That's the power in Web analytics: taking the insight and acting on it. Too often people...


[FULL STORY]
 
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ARCHIVE
P2P Vol 1 Issue 4: Finding Money, Google Grants, Virtual Online, 9/11 Fund, Social Media NOZA Database
May 7, 2008
Vol. 1 Issue 4
P2P Vol 1 Issue 3: Web 2.0 Success, AmEx Survey, Ask Guru, London SOLD OUT, NYC Register Today, Safety First
April 23, 2008
Vol. 1 Issue 3
P2P Vol 1 Issue 2: Save 411 Fees, WiFi on Planes, Social Networks, What Donors Want, Study Says, Toronto and London Events, Virtual Seminars
April 7, 2008
Vol. 1 Issue 2
Welcome to P2PFundraising
March 17, 2008
Vol. 1 Issue 1
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