SWOT Analysis: An Excellent Tool for Association Planning
by Molly A. Foley-Healy, Esq.
As associations continue to grow, boards of associations are quickly learning that taking the time to plan two to five years in advance is a great investment of time and resources. An important part of the planning process is a scan of the internal and external environments - otherwise known as a "SWOT" analysis. What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. And by understanding the weaknesses of your association, you can manage and eliminate threats that would otherwise catch you unaware.
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