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U.S. Chamber Continues its Fight for Business
Effective Email Communication
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Issue 112
February 9, 2004
Vol. 3 Issue 6

Effective Email Communication

A recent report estimated that over 7 trillion emails were sent worldwide last year! Spam messages are jamming in-boxes across the globe and the average office worker now gets between 60-200 messages a day.

While no one denies the obvious productivity gains we've realized from the efficiencies of email communication, many people find themselves drowning in all these messages.

Below are eight tips that will make your email communications more effective.

Click here for more information on Telephone Doctor.

Eight Tips For More
Effective Email Communication

By David Friedman

A recent report estimated that over 7 trillion emails were sent worldwide last year! Spam messages are jamming in-boxes across the globe and the average office worker now gets between 60-200 messages a day.

While no one denies the obvious productivity gains we've realized from the efficiencies of email communication, many people find themselves drowning in all these messages.

Here are eight tips that will make your email communications more effective.

Workplace email challenges are featured in two new Houndville Business Animations. These short, colorful programs make perfect meeting starters and will complement your next staff meeting or training session.

Barking Up The Wrong Tree deals with accidentally sending an email intended for one person to your entire company.

All Dogs Are Created Equal highlights the importance of not prejudging your organization's diverse customers.

Both programs may be previewed for free by clicking here.

  1. Practice being clear and concise with your message.
    You'll save time and your reader will appreciate it.
    • Consider using bulleted points to clearly express your thoughts.

o        Everyone has a different style of how they intake information.

o        Email communication works best if you clearly outline the points you're trying to get across in an easy to understand format.

Investing extra time while authoring an email pays big dividends by giving your reader a clear understanding of your message. Remember, if your email is written with the purpose to educate, inform or persuade, then making sure to get your point across is even more critical.

With the sheer volume of email messages most business people receive, there's an inverse relationship between the volume of text and successfully making the point. Most people will immediately read and understand a ten sentence email. Send them a 10,000-word document and they'll likely scan the highlights, save it for later and you risk it not being read fully. People appreciate brevity. Remember, if your objective is to tell the reader what time it is, you don't need to explain how to build a clock!

2.      Before sending, ALWAYS reread your message and double check for grammar and misused words.
It's obvious to most of us to use spell check after we've composed our message. You should also make it standard procedure to reread your entire message before sending. Often times, you'll notice words which have been left out, grammar that's incorrect and worst of all -
words witch our spilled write butt knot used inn the write weigh. (Note, that this last sentence runs through a spell checker perfectly.) How many times have you caught something too late, making your only option to curse at your spell-checking software!

3.      Copy back salient points when replying to an earlier message.
Most people receive hundreds of emails every week. When you combine that with face-to-face meetings and phone calls, it's dangerous to assume your recipient will remember your earlier exchange. Which of these messages has the greater chance for reader confusion?

"Sure, sounds fine... Please proceed."


You wrote: Hi Jody, Are you okay with the proposed color scheme on the new brochure? I'd like to print it next week.
"Sure, sounds fine... Please proceed."

It's frustrating when someone sends you an email, with a specific answer but you're unable to recall the original issue. This problem is largely avoidable by copying a portion of the original message alluding to the context.

4.      Use specific subject line descriptions.
Since many email messages go back and forth several times over the course of many weeks, it's important to accurately describe what the reader will find inside.

Considering the level of spam and anti-spam software in place today, you can't afford to risk your message not being delivered because of a generic or poorly worded subject line. A subject line such as, "What do you think" doesn't tell the recipient much. "Need your suggestions for options re: acct#45619 - Robinson Inc." is more specific. Remember, a legitimate message coming from your plant in Hong Kong advising you that "they've still had no luck increasing the prototype by 3 inches" is unlikely to ever make it past today's spam filters!

5.      Realize that once your message is sent, THERE'S NO GETTING IT BACK!
Email communication in the workplace has been around about ten years. Before the 90s, if you composed a letter later deemed too harsh or in poor taste, there were more steps involved before the message was sent. Today, the stakes are much higher. People can literally ruin their career with a single 60-second lapse in judgment, by sending the wrong message to someone. (See animated video clip in inset box for details!)

Email is also ridiculously easy to edit and forward. Keep in mind that sending a message to one person can eventually be viewed by many other unintended parties. Always double-check the recipient line before sending any email. Horror stories about messages accidentally copied to "ALL" are becoming routine.

As a rule, it's a good idea to never put anything in writing that a reasonable person would consider to be confidential or dangerous. If your situation dictates you email such information, try to word your message in as factual and balanced a way as possible. As you write, imagine that the person you're writing about eventually sees your message. Stick to facts, not opinions.

6.      Practice the 24-hour rule when you're upset.
It's never a good idea to send an email when you're angry. We've all been guilty of this. In the heat of the moment we type up a literary bombast. A message that will reduce the recipient to mush. We even reread it, and we're actually sort of proud at how powerful the wording is. We imagine the recipient opening and cringing as he/she reads our words. Then we send it.

Only later, after we calm down, we revisit the message and realize that we dramatically overreacted. But it's too late to do anything now, except apologize and try to mend fences. This is more common than you think.

If you compose an email in anger, wait a predetermined period of time before sending it. If your emotions are legit, then your issue will still be there tomorrow. But in 95% of the cases, you'll be glad you waited and toned things down after you've gain the perspective that can only come with some additional time.

7.      Avoid sh-cuts and abbr. in biz email msgs.
Anyone with a teenager knows you practically need a CIA decoder chart to understand the abbreviations and shortcuts that are popular in email, pagers, text messages and instant messages. These cutesy short cuts and misspellings are ill advised to use in any corporate context, no matter if your customer is external or internal. Even common shortcuts like LOL (laughing out loud), BRB (be right back), 2 (to) and u r (you are) are simply too casual for most business communication. What's hip to one sender can be read as flip and disrespectful by another reader. Since a casual message to a coworker could easily be forwarded, it's best to practice the same high level of professionalism no matter who you're writing to.

8.      Don't Forward Viral Messages.
What's that you say? You'd only forward important messages on to your coworkers and friends? Not so fast.

Unlike obvious computer viruses that involve actual destructive code, many messages are viral in nature, in that they are purposefully crafted so you'll send them on to friends with the idea that you weren't positive if this was real but wanted to be sure they saw it just in case! Although not usually harmful, these emails prey on normally smart individuals desire to inform others.

Everyday, intelligent people who would never consider themselves gullible forward on hoax messages about:

    • Pending Congressional taxes on emails
    • Avoiding waking up in a hotel bathtub of ice - minus your kidneys
    • Easy steps for getting some of Bill Gates/Disney/AOL's money
    • How to delete viruses from your pc (which are actually legit Windows' files your system needs)
    • Child abductions at giant retailers
    • A widow from Zimbabwe begging you to look after her $18,000,000 if you'll just give her your bank account number.

The list goes on. If you are the recipient of an email message you think is relevant to your friends and family, run it by this test: Copy and paste a few words from the message into along with the word "hoax". If the returns come back showing articles claiming the message is a fake, save everyone in your address book some time by hitting the delete key! The same rule applies to jokes and pictures which would be deemed as inappropriate by your employer.*

While there may not be a silver bullet that saves us from an onslaught of never ending messages, common sense practices can make our business email correspondence more effective and productive every working day.

* PS Unlike hoaxes and spam mentioned above, it's good etiquette to forward this article to others in your address book who will find it helpful! :- )

Telephone Doctor, Inc. Telephone Doctor is a twenty-year old training company that has helped over 20,000 organizations improve the way they communicate with customers.
David Friedman is Vice President and General Manager of Telephone Doctor. For information on America's favorite series of classroom training tools or on-site workshops, call 314-291-1012 or visit the website at
Nancy Friedman, president of Telephone Doctor, is available to speak at association conferences and corporate gatherings.

Published by Orlando Regional Chamber of Commerce
Copyright © 2004 Orlando Regional Chamber of Commerce. All rights reserved.
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