Author and NYSSA member, Anne-Marie Fink was formerly an analyst and portfolio manager at J.P. Morgan Asset and Wealth Management. Her new book is the result of her years of experience evaluating companies and their CEOs. What makes this book so noteworthy and is that she challenges many of the business myths that both management and investors cling to.

The book is compelling in its extensive use of pertinent examples from the author’s own analysis and investing. Companies cited include Genentech, Disney, Staples, Time Warner, and AIG. The Money Makers will help the reader become a better analyst and investor. It sets out a list of themes and questions for a more productive dialogue with corporate executives.

For financial professionals looking to transition to business management or banking and consulting, this book gives an attention-getting message to potential employers: Professional investors possess insights about business that others lack. This is a powerful selling point as corporate executives are now being forced by the global financial and economic crisis to re-evaluate every part of their business model in order to just survive. Those who provide solutions to this overwhelming imperative will be richly rewarded.