|
|  |
|
|
MIMC/BIMA Eyeballs
"Exploring Web Reach & Frequency Tools/Metrics"
Sponsored by: DoubleClick
Moderator: David Card, VP & Senior Analyst, Jupiter Research
Panelists to date: Lynn Bolger, EVP/Agency Development, ComScore; Mary Crogan, Media Director, Carat Interactive; Daniel Laub, Director of Market Research, AOL Interactive Marketing; and Denise Siedner, Product Director, DART for Advertisers & MediaVisor, DoubleClick
Thursday, June 26th • 6:30pm – 8:30pm
AOL Time Warner, Three Center Plaza, 1st Floor, Boston (across from Government Center "T" Station & City Hall)
Pre-registration: MIMC & BIMA Members - $25; Non-members - $50
The introduction of Web Reach and Frequency tools to the online marketplace has prompted many marketers to re-think the planning, buying and measurement process for Online Advertising. Web R/F tools offer a whole new way to plan, buy and consider the impact of Online Advertising programs. These R/F tools do enable an accepted comparison to traditional mass media, however, marketers are adopting these R/F tools and metrics cautiously given that they are not yet working perfectly.
In this panel, leaders in the online industry will explore the various R/F tools available, discuss opportunities and challenges associated with R/F tools/metrics and provide helpful hints for leveraging R/F data.
To register, contact MIMC at rsvp@mimc.org with "Eyeballs" in the subject heading or call 617.227.2822 x205.
|
|
|
|
SPECIAL FEATURE
|
Getting Started -
Part Three of Excerpts from Slywotzky's newest eye-opening business book.
[FULL STORY]
|
|
|
DID YOU KNOW?
|
MIMC members receive a 50% discount on all event fees. Save up to $75 per event!
If you aren't a MIMC member, now is the time to join. You'll receive free Forrester research reports, bonus event passes and much more. Click here for more details.
|
|
| |
