Unica Corp takes Technology category - Best Marketing Automation/CRM Application
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Massachusetts Interactive Media Council (MIMC) presents Seventh Annual Awards to Recognize Best Interactive Work Created in New England
MINIUSA.com Wins Three Awards Including "Best of Show"
Boston, Mass., November 4, 2002 – The Massachusetts Interactive Media Council, (MIMC), New England's premier association for businesses leveraging the Internet and related technologies, announced tonight the winners of its seventh annual awards competition to honor the best interactive work and technology applications created by New England businesses and organizations.
Among the highlights, MINIUSA.com, created by Euro RSCG Circle for MINI USA, picked up three awards including "Best of Show," "Best Use of Technology," and the "Automotive" Category. Judges were impressed by the digital relaunch of one of the automotive industry's few iconic brands, and its compelling execution of technology and design which makes buying and owning a car more fun.
Other recipients in the "Year's Best " Category included:
BEST CONCEPT - “Underground "Anti-Running" Web site”, a clever marketing tool created by Duffy & Shanley for Running Heritage, to engage visitors and drive traffic to promote a new running store in Providence, Rhode Island.
BEST DESIGN - “Carol Kaplan Photography”, a beautiful brochure Web site created by Go Fish! Design. Designed as a cost-effective way to target a broadbase of clients and prospects, the Web site features an unusual blend of elegance and ease-of-use.
"Judging by the winners, who represent a wide cross section of industries including retail, government, media, entertainment, healthcare, manufacturing and financial services, creativity is alive and well in New England," said Leslie Cushing, Executive Director of MIMC. "The work was some of the best we've ever seen, and clearly demonstrates how companies are utilizing technologies to enhance their business performance."
MIMC's 2002 Technology and Vertical Industry awards were presented in 29 categories to honor outstanding Web sites, titles, online advertising campaigns, and emerging technologies. Go to www.mimcawards.org for a complete list of winners.
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