Mercator Monitor

Monday, October 20, 2003 VOLUME 2 ISSUE 7  
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IN THIS ISSUE
How Venture Capital has Changed Entrepreneurship
Sarbanes-Oxley and the Private Company: D & O Insurance
Understanding Your Customer's Decision Criteria
How Venture Capital has Changed Entrepreneurship
by David Wolf

Looking back at some of the great companies that have been built over the past hundred years, they generally have a few things in common. Their founders had a builder’s passion: they started slowly, the business grew as sales and capital warranted and the owners intended on running the business their entire lives. As often as not, the founder’s greatest return on investment was passing the business down to their children. Let’s take a look at how the modern business is built now that venture capital has entered the equation.
[FULL STORY]
 
Sarbanes-Oxley and the Private Company: D & O Insurance
by Clark Waterfall

How should private company boards operate in a Sarbanes-Oxley world?  How will today’s changing corporate governance environment affect entrepreneurial technology companies?  How, then, can a private company best position itself in today’s D&O market?  The answer to these questions can be found in some insights of Tripp Sheehan, managing director of Marsh FINPRO, a leading D&O insurance broker.
[FULL STORY]
 
Understanding Your Customer's Decision Criteria
by Kevin Temple

Have you ever had the following experience? You have the perfect prospect! You've created a brilliant action plan for closing business. You identify a number of activities to prove to your prospect how wonderful your capabilities are. You bring in resources, demonstrations, trials, and references. All of this is done. You think the deal is in the bag. You're going to close this week. You've forecasted the business to your board or investors...only to find out that the prospect had different decision criteria than you thought. Result? The deal stalls. Worse yet? You lose to the competition.
[FULL STORY]
 
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